How to Craft the Ideal Buyer Personas for Startups
If you’ve ever hired a marketer or read a “Marketing for Small Business” book, you’ve probably come across the customer avatar term. In this blog, I explore this concept and its importance.
Month: January 2022
1 Question to Ask Before Trying a New Marketing Method
If you’ve been running in circles adopting every trendy marketing tactic without seeing results, maybe is time to step back, and ask yourself this question.
“How Do I Get My Story in the Media” And Other Wrong Questions
You’d think as an ex-reporter I would try to get as many of my clients on TV as possible. Here’s why I don’t.
4 Big Lessons from & for Small Business Owners
In this blog, I share with you the four biggest lessons I’ve learned running a small business.
