improve website speed

How to Test & Improve Website Speed

How to Test & Improve Website Speed Making sure Google likes your website is just as important as making sure your clients like your website. That’s why it’s worth it for most small business owners to check and improve website speed. I’m going to teach you how today. Luckily what Google likes best is websites that have a good user …

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Calgary digital marketing branding and communications firm offices

How to Tell a Story in 10 Words or Less

How to Tell a Story in 10 Words or Less If you don’t have a lot of space to tell a story, that doesn’t mean you can’t sell with story. It means you don’t have a word to waste. The solution is to talk about your audience, not about yourself. Whether on a banner ad or a bus bench, there …

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Sell with storytelling

Sell with Storytelling: Real-World Examples

Sell with Storytelling: Real-World Examples I’ve been writing about copywriting, specifically how (and why!) to sell with storytelling. In the last Whole Team Habits, we talked about the neuroscience data that links telling a good story to brain activity that makes your dream clients want to buy from you, financial sponsors want to fund your project, and great employees to …

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sell by storytelling

How do you sell by storytelling?

How do you sell by storytelling? Copywriting advice is confusing. Use plain language! No cliches! Offer proof! Easy on the stats! Keep it simple! But tell a story! I completely understand why some business owners ask themselves, “How do you sell by storytelling?” because telling a story seems contrary to the advice to keep it simple. It would be near …

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