Lead Generation Marketing Lead generation marketing, sometimes called acquisition marketing, is catching the attention of people in your audience and location who would spend money on what you offer and cultivating a relationship with them, so they buy from you. Lead generation marketing is a three-step marketing method: 1) Go where your people are;2) Cultivate a relationship; and, 3) Share your value …
An Easy Way to Get More Google Reviews The answer to “how do I get more Google reviews” is simple. You ask. Okay, sure, there’s a little more to it than that. Not to worry, I have a proven review system that I’m about to share with you. I’ll also share how I took one of my clients from a …
How to Respond to a Bad Review How Do You Respond to a Bad Review? Reviews matter. I’ve touched on why before. A study by the Spiegel Research Institute shows basically everyone (95% of customers) reads online reviews to help make purchasing decisions. Good reviews can triple the chance someone is going to buy from you. Another study suggests 84% of …
The Problem with Pride Marketing The problem with Pride marketing is some businesses are tying themselves to Pride in an obviously phony way. Some companies are clearly participating in slacktivism rather than drawing attention to an issue they care about. For that reason, anyone who does an LGBTQ+-focused campaign risks associating themselves with cynical self-promotion. Rainbow-Washing? “Pinkwashing” has come to describe companies …
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