email marketing

Email marketing in 2022: Dos and Don’ts

Email marketing in 2022: Dos and Don’ts One of the best ways to explain why I love email marketing is to explain why I don’t love social media. The year was 2012. It cost about half as much to buy a house and we all had “Call Me Maybe” by Carly Rae Jepson stuck in our heads. It was also …

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email marketing

Email marketing: new clients, no algorithm

Email Marketing: new clients, no algorithm Email marketing is how I built my business. It is my biggest money maker because I make it my clients’ biggest money maker. I think the reason it’s been so successful for me is because I have a list of Dos and Don’ts for great email marketing results. Today I’m sharing the “dos.” For …

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small business marketing

3 Ways Small Business Marketing is Different

3 Ways Small Business Marketing is Different “A small business is not a little big business.” This adage comes from executive leadership coach John Welsh and I couldn’t agree more. Every small business owner knows on some level that small business marketing is different from big business marketing. Yet most marketing advice implies we should all be they mirroring what …

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neuromarketing

Neuromarketing for Small Business

Neuromarketing for Small Business This week, I started working on a master’s degree in neuroscience. I have no plans to slow down my business; quite the opposite, in fact. Getting a neuroscience degree is actually all about my business. Many people may not have heard of neuromarketing, but we’ve almost certainly seen it in action. Neuromarketing is the commercial application …

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lead generation marketing

Branding & Lead Generation Marketing

Branding & Lead Generation Marketing This week we’re continuing our series on lead generation marketing. Lead generation marketing is dedicated to drawing members of your target audience into your business’s ecosystem by building a relationship with them and then encouraging them to become buyers. The three steps of lead generation marketing are:  1) Go where your people are; 2) Cultivate …

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