my new ivory paper company planner, personal brand vs. business brand

Personal Brand vs. Business Brand

Personal Brand vs. Business Brand We’re talking personal brand vs. business brand this week, and I’ve got a free brand planning tool for you below, so keep reading to get the download link. Why Does Personal Brand Matter? People want to feel like others “get” them. If you’re a small business owner, this means you will have an easier time …

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linkedin relevant in 2022

Is LinkedIn Relevant in 2024? 3 Reasons I’m #LinkedOut

Is LinkedIn Relevant in 2024? 3 Reasons I’m #LinkedOut If you’re a regular here, you know that I’m sceptical about the power of social media for marketing in 2024, at least for small business. First, I became disillusioned with Facebook. Now, I’m wondering: is LinkedIn relevant in 2024? I have growing doubts. I’m not saying to stop using LinkedIn. No, …

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copywriting for small businesses

The Ultimate Guide to Copywriting for Small Businesses

The Ultimate Guide to Copywriting for Small Businesses Dominate the fundamentals of copywriting for small businesses with these tips and resources. Small businesses are often constrained by a tight marketing budget, especially in their early stages. This situation demands small business owners to use every marketing dollar wisely. We believe if owners are forced to choose a single marketing element …

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copywriting tips

8 Copywriting Tips that Make Your Life Easier

8 Copywriting Tips that Make Your Life Easier Has someone ever asked you for a bio? Or maybe you had to create one for your website or social media page. Total pain, amirite? One of my copywriting tips for small business owners makes this the most straightforward assignment ever. The secret is, having key messages. Key messages are the facts …

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brain lego

Are AI Copywriters Worth It?

It’s no wonder many small business owners are asking themselves, “Are AI copywriters worth it?” Small business owners inevitably have to write well.