kim kardashian marketing

Kim Kardashian is a Marketing Genius: Part 2

Kim Kardashian is a Marketing Genius: Part 2 Kim Kardashian and her family are a cultural phenomenon. Whether we like it or not, most of us know to some degree something about this family, or we’ve heard something about them recently, because they’re basically everywhere.  Last year we talked about how when we think of Kim Kardashian, marketing might not …

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small business marketing tactics

The Master List: 50 Small Business Marketing Tactics

The Master List: 50 Small Business Marketing Tactics I believe small business owners should be wary about relying on social media for marketing, so today I’m giving you 50 ideas for small business marketing tactics you can use instead. I see many agencies breathlessly describing what’s possible with social media instead of describing what is probable. The reality is, one …

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TikTok for Small Business

What about TikTok for Small Business?

What about TikTok for Small Business? Updated April 2023 I would rather remove my contacts with fondue forks dipped in hot sauce than go back to being on camera every day, but that’s just me. When it comes to digital marketing, there are few people more savvy than Ross Simmonds. Ross shares my love of well-distributed content and 90s/2000s hip …

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