trisha paytas

Trisha Paytas and the Importance of Credibility in Business

Trisha Paytas and the Importance of Credibility in Business Your business and personal branding have a symbiotic relationship with your credibility: your branding supports your credibility and vice versa. This is why when one of them is affected by external factors, your business as a whole suffers. In cases when a business doesn’t rely heavily on the reputation of its …

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Welcome to CT Insights

CT Insights is our weekly subscriber’s newsletter on small business marketing and branding. Every week, we’ve got the small business news you can use, to borrow a cliche from my past life as journalist. Whether that’s new research that can help you grow, or how to apply for the latest small business grants, our weekly newsletter will help you make …

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Canada digital adoption program

Canada Digital Adoption Program: New Small Business Grants

Canada Digital Adoption Program: New Small Business Grants Three Grants for Small Business Owners The government has some little-known and new small business grants that can put money in your pocket for things like tech upgrades, digital advertising, and more. We’ve rounded up a list of grants that will could help you. The Canada Digital Adoption Program You may have …

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Drag-and-Drop Website Builder vs. a Custom Site

Drag-and-Drop Website Builder vs. a Custom Site It has been a weird week for websites. I have been meaning to write about using a drag-and-drop website builder vs. a custom site for some time, and my experiences this week made now the time. I have a number of clients that encountered website troubles recently, including one that was hacked. Although …

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