How to Make Your Small Business Stand Out This week we’re talking about how to make your small business stand out through niche marketing. Niche marketing is a strategy that involves tapping into a small and well-defined segment of a larger market, and tailoring your offer(s) to meet the needs and preferences of that segment. Why is focusing on a …
Choosing Stock Photos for Website Use Your visual brand is a fundamental component to your overall business brand. Recently I’ve been working on visual projects with a number of clients so I’ve been really immersed in photography and it got me thinking. When choosing photos for your website, what should you be looking for? Most small business owners don’t have …
International Women’s Day: Marketing or Meaningful? Believe it or not, I’m a woman who has a problem with International Women’s Day. I don’t like to, as my kids would say, “yuck someone’s yum,” so I don’t mention my distaste on the day. Let people celebrate! Of course I love celebrating women, and supporting women-owned small businesses. It’s not the sentiment …
Engagement: One Easy Way to Support Small Business There is one thing anyone can do that literally costs nothing but makes all the difference to support small business. And this same thing can help YOUR business if you only remind your contacts to do it. Throw them a like, a comment or share their social media posts. Support Small Business …
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