google ads

Are Google Ads Worth It for Small Businesses in 2024?

Are Google Ads Worth It for Small Businesses in 2024? If you use Google regularly, chances are you’ve seen ads at the top of the search results page. The Google Ads platform is the leading pay-per-click (PPC) digital advertiser and the source of most of Google’s annual revenue. Millions of companies of all sizes use Google Ads to appear among …

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stock photos for website

Choosing Stock Photos for Website Use

Choosing Stock Photos for Website Use Your visual brand is a fundamental component to your overall business brand. Recently I’ve been working on visual projects with a number of clients so I’ve been really immersed in photography and it got me thinking. When choosing photos for your website, what should you be looking for? Most small business owners don’t have …

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international women's day

International Women’s Day: Marketing or Meaningful?

International Women’s Day: Marketing or Meaningful? Believe it or not, I’m a woman who has a problem with International Women’s Day. I don’t like to, as my kids would say,  “yuck someone’s yum,” so I don’t mention my distaste on the day. Let people celebrate! Of course I love celebrating women, and supporting women-owned small businesses. It’s not the sentiment …

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support small business

Engagement: One Easy Way to Support Small Business

Engagement: One Easy Way to Support Small Business There is one thing anyone can do that literally costs nothing but makes all the difference to support small business. And this same thing can help YOUR business if you only remind your contacts to do it. Throw them a like, a comment or share their social media posts. Support Small Business …

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