25 Fresh Branded Swag Ideas Your Audience Will Love Branded promotional items are a great way to build brand awareness and loyalty. The challenge for businesses is to create swag that people will actually use and value, rather than giving it to their kid or stashing it in the junk drawer. To achieve this, swag needs to meet three criteria: …
Three Small Business Niches That Can Benefit From Google Ads In 2023 In our first Google Ads article, I reviewed the current advertising costs on Google Ads and how the cost jump could make this platform less appealing for small businesses with a tight budget. However, I did mention some cases in which small business owners can give Google Ads …
How to Pick Stock Photos, Part 2 How to pick stock photos is an issue every small business will come up against eventually, whether planning a website, a brochure, a PowerPoint presentation or a social media post. Visuals make a big difference in how our buyers receive our content. Many marketers cite statistics that say our brain remembers 65% more …
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