Your Small Business Brand is Your Superpower Even if you’ve never seen a Star Wars movie, you’re probably familiar with the Force. Jedi Master Yoda describes the Force as the universal energy connecting all things. If you understand what the Force is, you already understand the basics of why small businesses need to take their brand more seriously. Allow me …
Influencer Marketing: the Good, the Bad, and the Ugly Influencer marketing has experienced explosive growth during the last five years. It peaked during the Pandemic, but it’s still going strong. So much so that experts project marketers worldwide will spend a whopping $4.5 billion in 2023 on hiring influencers to promote and endorse their products. In a world dominated by …
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