changing your business name

3 Tips for Rebranding: Changing your Business Name

3 Tips for Rebranding: Changing your Business Name I love names. I’m fascinated by human names, pet names, city names, building names, all kinds of names, including business names. I think about names a lot, which means I also think about what to name a business, and changing your business name. The only reason I haven’t written about changing your …

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digital marketing trends

5 Digital Marketing Trends to Keep On Your Radar in 2024

5 Digital Marketing Trends to Keep On Your Radar in 2024 Marketing strategies are constantly evolving to adapt to changes in technology and consumer behaviour, so being stagnant isn’t an option. What is working now may backfire in the near future, and small business owners need to pay attention to the new digital marketing trends to pick what suits their …

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The New Rules of Online Reviews in 2024

The New Rules of Online Reviews in 2024 Recently, the Journal of Marketing Research published a study about the effect of online reviews, and researchers have uncovered something surprising.  I’ll get to that in a second but first a little online review review. (heh) For the past ten-ish years, the prevailing wisdom was that basically everyone reads online reviews, and …

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