Brand Extensions: How They Can Make Or Break a Business When a company, whether big or small, settles down in their industry and achieves enough trust and recognition to be considered a well-established player in the market, sometimes the owners want to explore uncharted waters by doing a brand extension, that is, developing new complementary products to their existing ones …
Do Cold-Calling and Cold-Email Work? Absolutely Not. Never trust someone’s marketing system if they aren’t using it themselves. Every day I get emails from people who want to sell me some marketing system, or funnel, or software, so they send me a cold email. That’s no exaggeration. I have 103 cold emails sitting in my spam folder and that’s just …
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