what is brand loyalty

What Is Brand Loyalty and Why Your Small Business Needs Die-Hard Fans

What Is Brand Loyalty and Why Your Small Business Needs Die-Hard Fans Every business needs returning customers, but building loyalty goes beyond that: it’s the foundation for a business’s overall success and sustainability in today’s competitive landscape, especially for small companies. When people become fans of a brand, they form a bond with the business that makes them buy repeatedly …

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