Case Study: Inside the ColdplayGate Kiss Cam Scandal If you’ve been online recently, at least for a bit, then you know something about the couple having an affair caught on the Kiss Cam during a Coldplay concert in July. Coined as the “ColdplayGate”, the protagonists of this scandal, Andy Byron and Kristin Cabot, the former the CEO and the latter …
Why Your Business Needs Enemy-Centric Marketing What feelings do you have when you come across the word “enemy”? Depending on the context, you may feel fear, anger, distrust or defensiveness. Nevertheless, you won’t be indifferent. In a crowded space, as it could be marketing against your competitors, standing out isn’t just about being liked; it’s about standing for something. That’s …
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