Gap, Katseye, and Nostalgia’s Consonance It appears that 2025 is the year of denim’s ultimate resurgence and now is in again (I didn’t know it was out, but I digress). This new revival of denim, marked by Gen Z’s rescue of 90s and 2000s’ Y2K aesthetics and icons (think about Britney Spears, Christina Aguilera wearing low-rise jeans and Abercrombie’s booming …
American Eagle, Sydney Sweeney, and the Gamble On Audience Dissonance The Internet exploded when the clothing brand American Eagle dropped an ad in July 2025 featuring the actress Sydney Sweeney, in which they did a very questionable pun with the tagline “Sydney Sweeney has great jeans” and the phrases said by Sweeney in a whispery voice: “Genes are passed down …
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