

5-Step Sales Process
for Small Business
Turn your leads into sales with Create That’s 5-step sales planning tool.

You have a great marketing process, but how do you turn those leads into sales?
Marketing turns your audience into fans, but it’s your sales process that turns them into paying customers.
Create That’s 5-Step Sales Process for Small Business includes an eBook, as well as the planning templates you need, to ensure no new lead goes to waste.
Ask for the sale; close the deal.
The 5-Step Sales Process for Small Business is a plan to ensure you follow up with every potential new customer in a consistent, organized and effective way. It teaches you how to create a clearly defined workflow for sales.
It works seamlessly with any customer relationship manager or productivity tool. If you don’t have those yet, that’s cool too. The 5SSP is all you need to get started.



Your Guide
Bridget Brown is the owner of Create That Copy and Marketing and the creator of the Whole Team Marketing™ method. She has 20+ years of experience as a writer and communications professional.
Bridget’s time as a TV journalist in some of Canada’s most demanding newsrooms was her boot camp for capturing audience attention in a short period on a tight budget. She got her start in communications with the Red Cross when she travelled to Houston, Texas after Hurricane Katrina to work as a communications officer. The stakes were high for getting the message out clearly and persuasively.
Bridget became a small business owner in 2015 when she founded Create That Copy & Marketing, a full-service digital marketing agency for businesses with fewer than 50 employees. She is the fourth generation of her family to start a Canadian small business.
Bridget and her talented team offer marketing strategy and execution for small businesses including messaging, copywriting, web design, publicity & media, email list marketing, and pay-per-click advertising.
Bridget has a degree in communication, a diploma in broadcasting, a post-grad certificate in Digital Marketing, as well as a teaching certificate from Humber College in Toronto. She teaches and mentors other marketers in lead generation.

I know the 5-Step Sales Process works because it’s the method I use myself.
Turning leads into sales doesn’t come naturally to me. I needed a clear, step-by-step process to make sure the leads I specialize in cultivating don’t slip through the cracks.
I promise my clients a 50% increase in leads, so I also need to provide instructions to help them make sure those leads translate into sales.
The 5SSP is the result of intensive research. I interviewed executives and top sellers at some of Canada’s most profitable organizations. They shared their secrets for how to create a sales process that works and now I’m sharing those secrets with you.
I rarely make the tools I use with my clients available free of charge. That’s why I’m so excited to share the 5SSP for a limited time, at no cost and no obligation.

The 5-Step Sales Process is available free of charge during Spring 2022 only.