email marketing

Email marketing in 2022: Dos and Don’ts

Email marketing in 2022: Dos and Don’ts One of the best ways to explain why I love email marketing is to explain why I don’t love social media. The year was 2012. It cost about half as much to buy a house and we all had “Call Me Maybe” by Carly Rae Jepson stuck in our heads. It was also …

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email marketing

Email marketing: new clients, no algorithm

Email Marketing: new clients, no algorithm Email marketing is how I built my business. It is my biggest money maker because I make it my clients’ biggest money maker. I think the reason it’s been so successful for me is because I have a list of Dos and Don’ts for great email marketing results. Today I’m sharing the “dos.” For …

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small business marketing

3 Ways Small Business Marketing is Different

3 Ways Small Business Marketing is Different “A small business is not a little big business.” This adage comes from executive leadership coach John Welsh and I couldn’t agree more. Every small business owner knows on some level that small business marketing is different from big business marketing. Yet most marketing advice implies we should all be they mirroring what …

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neuromarketing

Neuromarketing for Small Business

Neuromarketing for Small Business This week, I started working on a master’s degree in neuroscience. I have no plans to slow down my business; quite the opposite, in fact. Getting a neuroscience degree is actually all about my business. Many people may not have heard of neuromarketing, but we’ve almost certainly seen it in action. Neuromarketing is the commercial application …

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lead generation marketing

Branding & Lead Generation Marketing

Branding & Lead Generation Marketing This week we’re continuing our series on lead generation marketing. Lead generation marketing is dedicated to drawing members of your target audience into your business’s ecosystem by building a relationship with them and then encouraging them to become buyers. The three steps of lead generation marketing are:  1) Go where your people are; 2) Cultivate …

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lead generation marketing

Lead Generation Marketing

Lead Generation Marketing Lead generation marketing, sometimes called acquisition marketing, is catching the attention of people in your audience and location who would spend money on what you offer and cultivating a relationship with them, so they buy from you. Lead generation marketing is a three-step marketing method: 1) Go where your people are;2) Cultivate a relationship; and, 3) Share your value …

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Get more Google reviews

An Easy Way to Get More Google Reviews

An Easy Way to Get More Google Reviews The answer to “how do I get more Google reviews” is simple. You ask. Okay, sure, there’s a little more to it than that. Not to worry, I have a proven review system that I’m about to share with you. I’ll also share how I took one of my clients from a …

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bad review

How to Respond to a Bad Review

How to Respond to a Bad Review How Do You Respond to a Bad Review? Reviews matter. I’ve touched on why before. A study by the Spiegel Research Institute shows basically everyone (95% of customers) reads online reviews to help make purchasing decisions. Good reviews can triple the chance someone is going to buy from you. Another study suggests 84% of …

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pride month marketing

The Problem with Pride Marketing

The Problem with Pride Marketing The problem with Pride marketing is some businesses are tying themselves to Pride in an obviously phony way. Some companies are clearly participating in slacktivism rather than drawing attention to an issue they care about.  For that reason, anyone who does an LGBTQ+-focused campaign risks associating themselves with cynical self-promotion. Rainbow-Washing? “Pinkwashing” has come to describe companies …

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improve website speed

How to Test & Improve Website Speed

How to Test & Improve Website Speed Making sure Google likes your website is just as important as making sure your clients like your website. That’s why it’s worth it for most small business owners to check and improve website speed. I’m going to teach you how today. Luckily what Google likes best is websites that have a good user …

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