How to Define Your Offer

How to Define Your Offer & Make Sales Easier If your marketing efforts aren’t working out as you’d hoped, it may be a sign your audience needs to fully understand what they’re getting. This blog will tell you how to develop an offer, how to define what exactly you’re selling and make it irresistible to buyers.  An offer (sometimes called …

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small business marketing tactics

The Master List: 50 Small Business Marketing Tactics

The Master List: 50 Small Business Marketing Tactics I believe small business owners should be wary about relying on social media for marketing, so today I’m giving you 50 ideas for small business marketing tactics you can use instead. I see many agencies breathlessly describing what’s possible with social media instead of describing what is probable. The reality is, one …

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TikTok for Small Business

What about TikTok for Small Business?

What about TikTok for Small Business? When it comes to digital marketing, there are few people more savvy than Ross Simmonds, the founder and CEO of Foundation Marketing. I subscribe to Ross’s newsletter because he’s amazing and I always learn something. I highly recommend you sign up too. (And he’s Canadian!) Ross shares my love of well-distributed content and 90s/2000s …

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my new ivory paper company planner, personal brand vs. business brand

Personal Brand vs. Business Brand

Personal Brand vs. Business Brand We’re talking personal brand vs. business brand this week, and I’ve got a free brand planning tool for you below, so keep reading to get the download link. Why Does Personal Brand Matter? People want to feel like others “get” them. If you’re a small business owner, this means you will have an easier time …

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linkedin relevant in 2022

Is LinkedIn Relevant in 2022? 3 Reasons I’m #LinkedOut

Is LinkedIn Relevant in 2022? 3 Reasons I’m #LinkedOut If you’re a regular here, you know that I’m sceptical about the power of social media for marketing in 2022, at least for small business. First, I became disillusioned with Facebook. Now, I’m wondering: is LinkedIn relevant in 2022? I have growing doubts. I’m not saying to stop using LinkedIn. No, …

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copywriting tips

8 Copywriting Tips that Make Your Life Easier

8 Copywriting Tips that Make Your Life Easier Has someone ever asked you for a bio? Or maybe you had to create one for your website or social media page. Total pain, amirite? One of my copywriting tips for small business owners makes this the most straightforward assignment ever. The secret is, having key messages. Key messages are the facts …

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brain lego

Are AI Copywriters Worth It?

It’s no wonder many small business owners are asking themselves, “Are AI copywriters worth it?” Small business owners inevitably have to write well.

Small business branding

Is Small Business Branding a Waste of Time?

Is Small Business Branding a Waste of Time? Often, owners approach small business marketing backwards. We consider a tactic, say Instagram, paid ads, or a webinar. We decide whether we want to use that tactic by figuring out how much it would cost to implement, how much time it would take and whether we feel like doing it. Almost every …

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small business video marketing

20 Tips for Small Business Video Marketing

20 Tips for Small Business Video Marketing Last week we talked about 3 reasons to use small business video marketing. Now I want to share 20 tips for making better small business marketing videos.  Also, one common tip you should 100% ignore. I’ll start with the most important pointer I learned in my 15 years of making television. READ THIS …

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