3 Marketing Metrics Small Businesses Should Be Tracking What is your reaction when I say the word “metrics?” Do your eyes glaze over? Do you feel uneasy? Do you sit up a little straighter in your chair, excited to sharpen your pencil and get down to work? If you fall into the third category, you have my utmost respect, and …
3 Solutions for Companies Struggling with Digital Transformation I joke sometimes that I wanted to be my own boss but ended up with Google as my boss. An enormous part of generating new leads for your business happens online. If the internet is the ocean, Google is the boat, the fishing line and increasingly, the fish. However, while we’re all …
These 3 things are non-negotiable to make social media work in 2023 I’ve had lots of good discussion this week about the merits of social media for small business after last week’s blog. Some people feel strongly that social media can work for small business. I’d agree with that. It can work. So can hiring a skywriter. I’m looking for …
25 Fresh Branded Swag Ideas Your Audience Will Love Branded promotional items are a great way to build brand awareness and loyalty. The challenge for businesses is to create swag that people will actually use and value, rather than giving it to their kid or stashing it in the junk drawer. To achieve this, swag needs to meet three criteria: …
How to Pick Stock Photos, Part 2 How to pick stock photos is an issue every small business will come up against eventually, whether planning a website, a brochure, a PowerPoint presentation or a social media post. Visuals make a big difference in how our buyers receive our content. Many marketers cite statistics that say our brain remembers 65% more …
Choosing Stock Photos for Website Use Your visual brand is a fundamental component to your overall business brand. Recently I’ve been working on visual projects with a number of clients so I’ve been really immersed in photography and it got me thinking. When choosing photos for your website, what should you be looking for? Most small business owners don’t have …
International Women’s Day: Marketing or Meaningful? Believe it or not, I’m a woman who has a problem with International Women’s Day. I don’t like to, as my kids would say, “yuck someone’s yum,” so I don’t mention my distaste on the day. Let people celebrate! Of course I love celebrating women, and supporting women-owned small businesses. It’s not the sentiment …
Engagement: One Easy Way to Support Small Business There is one thing anyone can do that literally costs nothing but makes all the difference to support small business. And this same thing can help YOUR business if you only remind your contacts to do it. Throw them a like, a comment or share their social media posts. Support Small Business …
8 Old School Marketing Methods for 2023 Small Businesses My clients are making bank using old school marketing methods, including some that are older than I am. Today, we’re going to talk about them. See, I’m skeptical about the value of social media. Every social media platform is so crowded with businesses and flooded with content, standing out is nearly …
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