Do Cold-Calling and Cold-Email Work? Absolutely Not. Never trust someone’s marketing system if they aren’t using it themselves. Every day I get emails from people who want to sell me some marketing system, or funnel, or software, so they send me a cold email. That’s no exaggeration. I have 103 cold emails sitting in my spam folder and that’s just …
3 Tips for Rebranding: Changing your Business Name I love names. I’m fascinated by human names, pet names, city names, building names, all kinds of names, including business names. I think about names a lot, which means I also think about what to name a business, and changing your business name. The only reason I haven’t written about changing your …
The New Rules of Online Reviews in 2023 Recently, the Journal of Marketing Research published a study about the effect of online reviews, and researchers have uncovered something surprising. I’ll get to that in a second but first a little online review review. (heh) For the past ten-ish years, the prevailing wisdom was that basically everyone reads online reviews, and …
Latest Marketing News for Small Business There is a lot going on in the world of marketing right now. This week, Meta launched Threads, a potential Twitter replacement, Barbie is everywhere you look thanks to 60 years of consistent branding, and Canadians have a totally different take on researching their purchases than our American neighbours. Let’s get started! Start Threadin’ …
How Buyers Make Decisions Do you know why your customers chose you? For many small business owners, how buyers make decisions is basically a mystery. Decision-making is a complex process in the human brain that involves numerous cognitive functions such as attention, memory, and emotion regulation. It is influenced by both conscious and subconscious factors and is not as straightforward …
Your Small Business Brand is Your Superpower Even if you’ve never seen a Star Wars movie, you’re probably familiar with the Force. Jedi Master Yoda describes the Force as the universal energy connecting all things. If you understand what the Force is, you already understand the basics of why small businesses need to take their brand more seriously. Allow me …
Influencer Marketing: the Good, the Bad, and the Ugly Influencer marketing has experienced explosive growth during the last five years. It peaked during the Pandemic, but it’s still going strong. So much so that experts project marketers worldwide will spend a whopping $4.5 billion in 2023 on hiring influencers to promote and endorse their products. In a world dominated by …
3 Marketing Metrics Small Businesses Should Be Tracking What is your reaction when I say the word “metrics?” Do your eyes glaze over? Do you feel uneasy? Do you sit up a little straighter in your chair, excited to sharpen your pencil and get down to work? If you fall into the third category, you have my utmost respect, and …
3 Solutions for Companies Struggling with Digital Transformation I joke sometimes that I wanted to be my own boss but ended up with Google as my boss. An enormous part of generating new leads for your business happens online. If the internet is the ocean, Google is the boat, the fishing line and increasingly, the fish. However, while we’re all …
These 3 things are non-negotiable to make social media work in 2023 I’ve had lots of good discussion this week about the merits of social media for small business after last week’s blog. Some people feel strongly that social media can work for small business. I’d agree with that. It can work. So can hiring a skywriter. I’m looking for …
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