Too Good to Be True: What We Can Learn From These 5 Misleading Ads From over-the-top claims to misleading information, the advertising world isn’t a stranger to controversy. As technology and the internet have permeated our lives, and we have access to more screens, it’s virtually impossible to escape the myriad of ads brands use to fight for our attention …
Trisha Paytas and the Importance of Credibility in Business Your business and personal branding have a symbiotic relationship with your credibility: your branding supports your credibility and vice versa. This is why when one of them is affected by external factors, your business as a whole suffers. In cases when a business doesn’t rely heavily on the reputation of its …
Kim Kardashian is a Marketing Genius: Part 2 Kim Kardashian and her family are a cultural phenomenon. Whether we like it or not, most of us know to some degree something about this family, or we’ve heard something about them recently, because they’re basically everywhere. Last year we talked about how when we think of Kim Kardashian, marketing might not …
The Ultimate Guide to Copywriting for Small Businesses Dominate the fundamentals of copywriting for small businesses with these tips and resources. Small businesses are often constrained by a tight marketing budget, especially in their early stages. This situation demands small business owners to use every marketing dollar wisely. We believe if owners are forced to choose a single marketing element …
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