Marketing to Thrive in a High Cost of Living Scenario

Marketing to Thrive in a High Cost of Living Scenario

Marketing to Thrive in a High Cost of Living Scenario The high cost of living is a frequent topic of discussion and concern amongst Canadians, and for a good reason: the rising prices of basic items like food are making more people have to depend on food banks; the well-known housing crisis shows no signs of improving, putting more pressure …

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nostalgia marketing

Nostalgia Marketing: Using Childhood Memories to Sell

Nostalgia Marketing: Using Childhood Memories to Sell What do you feel when you see anything related to your childhood? Nostalgia is a powerful feeling capable of transporting us back to cherished moments from our past with a mere smell, sound, or image. It evokes a sense of sentimentality, tapping into our emotions that make us long for our younger days. …

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stanley cup craze

The Stanley Cup Craze: Is Viral the Way To Go?

The Stanley Cup Craze: Is Viral the Way To Go? Going viral on social media is seen as a golden ticket to success, and many small businesses produce content constantly, hoping someday one of those YouTube shorts, Instagram Reels or TikTok videos will bring them a massive influx of new clients and growth.  I can’t blame these businesses for thinking …

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what is brand loyalty

What Is Brand Loyalty and Why Your Small Business Needs Die-Hard Fans

What Is Brand Loyalty and Why Your Small Business Needs Die-Hard Fans Every business needs returning customers, but building loyalty goes beyond that: it’s the foundation for a business’s overall success and sustainability in today’s competitive landscape, especially for small companies. When people become fans of a brand, they form a bond with the business that makes them buy repeatedly …

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brand extensions

Brand Extensions: How They Can Make Or Break a Business

Brand Extensions: How They Can Make Or Break a Business When a company, whether big or small, settles down in their industry and achieves enough trust and recognition to be considered a well-established player in the market, sometimes the owners want to explore uncharted waters by doing a brand extension, that is, developing new complementary products to their existing ones …

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voice search optimization for small business

Voice Search Optimization for Small Businesses

Voice Search Optimization for Small Business Not so many years ago, the idea of talking to our phones to search for things online or to know the weather forecast was science fiction, but now it is our reality. The staggering improvements in voice search technology and its increasing popularity have led to the surge of Voice Search Optimization (VSO) and …

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digital marketing trends

5 Digital Marketing Trends to Keep On Your Radar in 2024

5 Digital Marketing Trends to Keep On Your Radar in 2024 Marketing strategies are constantly evolving to adapt to changes in technology and consumer behaviour, so being stagnant isn’t an option. What is working now may backfire in the near future, and small business owners need to pay attention to the new digital marketing trends to pick what suits their …

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email marketing

3 Outdated Email Marketing Practices (And What to Do Instead)

3 Outdated Email Marketing Practices (And What to Do Instead) Email marketing is almost as old as the internet but has evolved significantly over the years. However, some marketers and small businesses insist on applying strategies that used to be effective back in the 1990s when email as a marketing tool gained traction, but now are not only ineffective but …

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Canadian small businesses

13 Canadian Small Businesses Grants and Loans

13 Canadian Small Businesses Grants and Loans Small businesses drive the Canadian economy forward. For context, by 2021, small businesses were employing 63.8% of the country’s total labour force (a whopping 10.3 million people), whereas big companies were employing 2.4 million people (15.1% of the active labour force.)  Small businesses’ role in the economic recovery post-pandemic and beyond doesn’t go …

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