5 Digital Marketing Trends to Keep On Your Radar in 2024 Marketing strategies are constantly evolving to adapt to changes in technology and consumer behaviour, so being stagnant isn’t an option. What is working now may backfire in the near future, and small business owners need to pay attention to the new digital marketing trends to pick what suits their …
3 Outdated Email Marketing Practices (And What to Do Instead) Email marketing is almost as old as the internet but has evolved significantly over the years. However, some marketers and small businesses insist on applying strategies that used to be effective back in the 1990s when email as a marketing tool gained traction, but now are not only ineffective but …
13 Canadian Small Businesses Grants and Loans Small businesses drive the Canadian economy forward. For context, by 2021, small businesses were employing 63.8% of the country’s total labour force (a whopping 10.3 million people), whereas big companies were employing 2.4 million people (15.1% of the active labour force.) Small businesses’ role in the economic recovery post-pandemic and beyond doesn’t go …
Three Small Business Niches That Can Benefit From Google Ads In 2023 In our first Google Ads article, I reviewed the current advertising costs on Google Ads and how the cost jump could make this platform less appealing for small businesses with a tight budget. However, I did mention some cases in which small business owners can give Google Ads …
Are Google Ads Worth It for Small Businesses in 2023? If you use Google regularly, chances are you’ve seen ads at the top of the search results page. The Google Ads platform is the leading pay-per-click (PPC) digital advertiser and the source of most of Google’s annual revenue. Millions of companies of all sizes use Google Ads to appear among …
Too Good to Be True: What We Can Learn From These 5 Misleading Ads From over-the-top claims to misleading information, the advertising world isn’t a stranger to controversy. As technology and the internet have permeated our lives, and we have access to more screens, it’s virtually impossible to escape the myriad of ads brands use to fight for our attention …
Trisha Paytas and the Importance of Credibility in Business Your business and personal branding have a symbiotic relationship with your credibility: your branding supports your credibility and vice versa. This is why when one of them is affected by external factors, your business as a whole suffers. In cases when a business doesn’t rely heavily on the reputation of its …
Kim Kardashian is a Marketing Genius: Part 2 Kim Kardashian and her family are a cultural phenomenon. Whether we like it or not, most of us know to some degree something about this family, or we’ve heard something about them recently, because they’re basically everywhere. Last year we talked about how when we think of Kim Kardashian, marketing might not …
The Ultimate Guide to Copywriting for Small Businesses Dominate the fundamentals of copywriting for small businesses with these tips and resources. Small businesses are often constrained by a tight marketing budget, especially in their early stages. This situation demands small business owners to use every marketing dollar wisely. We believe if owners are forced to choose a single marketing element …
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