what is brand loyalty

What Is Brand Loyalty and Why Your Small Business Needs Die-Hard Fans

What Is Brand Loyalty and Why Your Small Business Needs Die-Hard Fans Every business needs returning customers, but building loyalty goes beyond that: it’s the foundation for a business’s overall success and sustainability in today’s competitive landscape, especially for small companies. When people become fans of a brand, they form a bond with the business that makes them buy repeatedly …

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brand extensions

Brand Extensions: How They Can Make Or Break a Business

Brand Extensions: How They Can Make Or Break a Business When a company, whether big or small, settles down in their industry and achieves enough trust and recognition to be considered a well-established player in the market, sometimes the owners want to explore uncharted waters by doing a brand extension, that is, developing new complementary products to their existing ones …

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changing your business name

3 Tips for Rebranding: Changing your Business Name

3 Tips for Rebranding: Changing your Business Name I love names. I’m fascinated by human names, pet names, city names, building names, all kinds of names, including business names. I think about names a lot, which means I also think about what to name a business, and changing your business name. The only reason I haven’t written about changing your …

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little girl dressed as superhero

Your Small Business Brand is Your Superpower

Your Small Business Brand is Your Superpower Even if you’ve never seen a Star Wars movie, you’re probably familiar with the Force. Jedi Master Yoda describes the Force as the universal energy connecting all things. If you understand what the Force is, you already understand the basics of why small businesses need to take their brand more seriously. Allow me …

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branded promotional items

25 Fresh Branded Swag Ideas Your Audience Will Love

25 Fresh Branded Swag Ideas Your Audience Will Love Branded promotional items are a great way to build brand awareness and loyalty. The challenge for businesses is to create swag that people will actually use and value, rather than giving it to their kid or stashing it in the junk drawer. To achieve this, swag needs to meet three criteria: …

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my new ivory paper company planner, personal brand vs. business brand

Personal Brand vs. Business Brand

Personal Brand vs. Business Brand We’re talking personal brand vs. business brand this week, and I’ve got a free brand planning tool for you below, so keep reading to get the download link. Why Does Personal Brand Matter? People want to feel like others “get” them. If you’re a small business owner, this means you will have an easier time …

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Small business branding

Is Small Business Branding a Waste of Time?

Is Small Business Branding a Waste of Time? Often, owners approach small business marketing backwards. We consider a tactic, say Instagram, paid ads, or a webinar. We decide whether we want to use that tactic by figuring out how much it would cost to implement, how much time it would take and whether we feel like doing it. Almost every …

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