Business
Engagement: One Easy Way to Support Small Business
Engagement: One Easy Way to Support Small Business There is one thing anyone can do that literally costs nothing but makes all the difference to support small business. And this same thing can help YOUR business if you only remind your contacts to do it. Throw them a like, a comment or share their social media posts. Support Small Business …
Trisha Paytas and the Importance of Credibility in Business
Trisha Paytas and the Importance of Credibility in Business Your business and personal branding have a symbiotic relationship with your credibility: your branding supports your credibility and vice versa. This is why when one of them is affected by external factors, your business as a whole suffers. In cases when a business doesn’t rely heavily on the reputation of its …
Canada Digital Adoption Program: New Small Business Grants
Canada Digital Adoption Program: New Small Business Grants Three Grants for Small Business Owners The government has some little-known and new small business grants that can put money in your pocket for things like tech upgrades, digital advertising, and more. We’ve rounded up a list of grants that will could help you. The Canada Digital Adoption Program You may have …
How to Define Your Offer
How to Define Your Offer & Make Sales Easier If your marketing efforts aren’t working out as you’d hoped, it may be a sign your audience needs to fully understand what they’re getting. This blog will tell you how to develop an offer, how to define what exactly you’re selling and make it irresistible to buyers. An offer (sometimes called …
Kim Kardashian is a Marketing Genius: Part 2
Kim Kardashian is a Marketing Genius: Part 2 Kim Kardashian and her family are a cultural phenomenon. Whether we like it or not, most of us know to some degree something about this family, or we’ve heard something about them recently, because they’re basically everywhere. Last year we talked about how when we think of Kim Kardashian, marketing might not …
The Master List: 50 Small Business Marketing Tactics
The Master List: 50 Small Business Marketing Tactics I believe small business owners should be wary about relying on social media for marketing, so today I’m giving you 50 ideas for small business marketing tactics you can use instead. I see many agencies breathlessly describing what’s possible with social media instead of describing what is probable. The reality is, one …
Is Small Business Branding a Waste of Time?
Is Small Business Branding a Waste of Time? Often, owners approach small business marketing backwards. We consider a tactic, say Instagram, paid ads, or a webinar. We decide whether we want to use that tactic by figuring out how much it would cost to implement, how much time it would take and whether we feel like doing it. Almost every …
Recession-Proof Your Business
Looking for a way to recession-proof your business? I have 3 recommendations. I will explain precisely how you can accomplish these 3 steps without overtaxing
