3 Tips for Rebranding: Changing your Business Name I love names. I’m fascinated by human names, pet names, city names, building names, all kinds of names, including business names. I think about names a lot, which means I also think about what to name a business, and changing your business name. The only reason I haven’t written about changing your …
The New Rules of Online Reviews in 2023 Recently, the Journal of Marketing Research published a study about the effect of online reviews, and researchers have uncovered something surprising. I’ll get to that in a second but first a little online review review. (heh) For the past ten-ish years, the prevailing wisdom was that basically everyone reads online reviews, and …
Latest Marketing News for Small Business There is a lot going on in the world of marketing right now. This week, Meta launched Threads, a potential Twitter replacement, Barbie is everywhere you look thanks to 60 years of consistent branding, and Canadians have a totally different take on researching their purchases than our American neighbours. Let’s get started! Start Threadin’ …
How Buyers Make Decisions Do you know why your customers chose you? For many small business owners, how buyers make decisions is basically a mystery. Decision-making is a complex process in the human brain that involves numerous cognitive functions such as attention, memory, and emotion regulation. It is influenced by both conscious and subconscious factors and is not as straightforward …
Engagement: One Easy Way to Support Small Business There is one thing anyone can do that literally costs nothing but makes all the difference to support small business. And this same thing can help YOUR business if you only remind your contacts to do it. Throw them a like, a comment or share their social media posts. Support Small Business …
Trisha Paytas and the Importance of Credibility in Business Your business and personal branding have a symbiotic relationship with your credibility: your branding supports your credibility and vice versa. This is why when one of them is affected by external factors, your business as a whole suffers. In cases when a business doesn’t rely heavily on the reputation of its …
Canada Digital Adoption Program: New Small Business Grants Three Grants for Small Business Owners The government has some little-known and new small business grants that can put money in your pocket for things like tech upgrades, digital advertising, and more. We’ve rounded up a list of grants that will could help you. The Canada Digital Adoption Program You may have …
How to Define Your Offer & Make Sales Easier If your marketing efforts aren’t working out as you’d hoped, it may be a sign your audience needs to fully understand what they’re getting. This blog will tell you how to develop an offer, how to define what exactly you’re selling and make it irresistible to buyers. An offer (sometimes called …
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