stanley cup craze

The Stanley Cup Craze: Is Viral the Way To Go?

The Stanley Cup Craze: Is Viral the Way To Go? Going viral on social media is seen as a golden ticket to success, and many small businesses produce content constantly, hoping someday one of those YouTube shorts, Instagram Reels or TikTok videos will bring them a massive influx of new clients and growth.  I can’t blame these businesses for thinking …

Read More

changing your business name

3 Tips for Rebranding: Changing your Business Name

3 Tips for Rebranding: Changing your Business Name I love names. I’m fascinated by human names, pet names, city names, building names, all kinds of names, including business names. I think about names a lot, which means I also think about what to name a business, and changing your business name. The only reason I haven’t written about changing your …

Read More

The New Rules of Online Reviews in 2024

The New Rules of Online Reviews in 2024 Recently, the Journal of Marketing Research published a study about the effect of online reviews, and researchers have uncovered something surprising.  I’ll get to that in a second but first a little online review review. (heh) For the past ten-ish years, the prevailing wisdom was that basically everyone reads online reviews, and …

Read More

Barbie's marketing prowess unquestioned

Latest Marketing News

Latest Marketing News for Small Business There is a lot going on in the world of marketing right now. This week, Meta launched Threads, a potential Twitter replacement, Barbie is everywhere you look thanks to 60 years of consistent branding, and Canadians have a totally different take on researching their purchases than our American neighbours. Let’s get started! Start Threadin’ …

Read More

how buyers make decisions

How Buyers Make Decisions 

How Buyers Make Decisions  Do you know why your customers chose you? For many small business owners, how buyers make decisions is basically a mystery. Decision-making is a complex process in the human brain that involves numerous cognitive functions such as attention, memory, and emotion regulation.  It is influenced by both conscious and subconscious factors and is not as straightforward …

Read More

support small business

Engagement: One Easy Way to Support Small Business

Engagement: One Easy Way to Support Small Business There is one thing anyone can do that literally costs nothing but makes all the difference to support small business. And this same thing can help YOUR business if you only remind your contacts to do it. Throw them a like, a comment or share their social media posts. Support Small Business …

Read More

trisha paytas

Trisha Paytas and the Importance of Credibility in Business

Trisha Paytas and the Importance of Credibility in Business Your business and personal branding have a symbiotic relationship with your credibility: your branding supports your credibility and vice versa. This is why when one of them is affected by external factors, your business as a whole suffers. In cases when a business doesn’t rely heavily on the reputation of its …

Read More