How to Define Your Offer

How to Define Your Offer & Make Sales Easier If your marketing efforts aren’t working out as you’d hoped, it may be a sign your audience needs to fully understand what they’re getting. This blog will tell you how to develop an offer, how to define what exactly you’re selling and make it irresistible to buyers.  An offer (sometimes called …

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kim kardashian marketing

Kim Kardashian is a Marketing Genius: Part 2

Kim Kardashian is a Marketing Genius: Part 2 Kim Kardashian and her family are a cultural phenomenon. Whether we like it or not, most of us know to some degree something about this family, or we’ve heard something about them recently, because they’re basically everywhere.  Last year we talked about how when we think of Kim Kardashian, marketing might not …

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small business marketing tactics

The Master List: 50 Small Business Marketing Tactics

The Master List: 50 Small Business Marketing Tactics I believe small business owners should be wary about relying on social media for marketing, so today I’m giving you 50 ideas for small business marketing tactics you can use instead. I see many agencies breathlessly describing what’s possible with social media instead of describing what is probable. The reality is, one …

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Small business branding

Is Small Business Branding a Waste of Time?

Is Small Business Branding a Waste of Time? Often, owners approach small business marketing backwards. We consider a tactic, say Instagram, paid ads, or a webinar. We decide whether we want to use that tactic by figuring out how much it would cost to implement, how much time it would take and whether we feel like doing it. Almost every …

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recession-proof your business

Recession-Proof Your Business

Looking for a way to recession-proof your business? I have 3 recommendations. I will explain precisely how you can accomplish these 3 steps without overtaxing