influencer marketing

Influencer Marketing: the Good, the Bad, and the Ugly

Influencer Marketing: the Good, the Bad, and the Ugly Influencer marketing has experienced explosive growth during the last five years. It peaked during the Pandemic, but it’s still going strong. So much so that experts project marketers worldwide will spend a whopping $4.5 billion in 2023 on hiring influencers to promote and endorse their products.  In a world dominated by …

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Canadian small businesses

13 Canadian Small Businesses Grants and Loans

13 Canadian Small Businesses Grants and Loans Small businesses drive the Canadian economy forward. For context, by 2021, small businesses were employing 63.8% of the country’s total labour force (a whopping 10.3 million people), whereas big companies were employing 2.4 million people (15.1% of the active labour force.)  Small businesses’ role in the economic recovery post-pandemic and beyond doesn’t go …

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google ads

Are Google Ads Worth It for Small Businesses in 2023?

Are Google Ads Worth It for Small Businesses in 2023? If you use Google regularly, chances are you’ve seen ads at the top of the search results page. The Google Ads platform is the leading pay-per-click (PPC) digital advertiser and the source of most of Google’s annual revenue. Millions of companies of all sizes use Google Ads to appear among …

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misleading ads

Too Good to Be True: What We Can Learn From These 5 Misleading Ads

Too Good to Be True: What We Can Learn From These 5 Misleading Ads From over-the-top claims to misleading information, the advertising world isn’t a stranger to controversy. As technology and the internet have permeated our lives, and we have access to more screens, it’s virtually impossible to escape the myriad of ads brands use to fight for our attention …

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trisha paytas

Trisha Paytas and the Importance of Credibility in Business

Trisha Paytas and the Importance of Credibility in Business Your business and personal branding have a symbiotic relationship with your credibility: your branding supports your credibility and vice versa. This is why when one of them is affected by external factors, your business as a whole suffers. In cases when a business doesn’t rely heavily on the reputation of its …

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kim kardashian marketing

Kim Kardashian is a Marketing Genius: Part 2

Kim Kardashian is a Marketing Genius: Part 2 Kim Kardashian and her family are a cultural phenomenon. Whether we like it or not, most of us know to some degree something about this family, or we’ve heard something about them recently, because they’re basically everywhere.  Last year we talked about how when we think of Kim Kardashian, marketing might not …

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copywriting for small businesses

The Ultimate Guide to Copywriting for Small Businesses

The Ultimate Guide to Copywriting for Small Businesses Dominate the fundamentals of copywriting for small businesses with these tips and resources. Small businesses are often constrained by a tight marketing budget, especially in their early stages. This situation demands small business owners to use every marketing dollar wisely. We believe if owners are forced to choose a single marketing element …

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Kim Kardashian marketing

Kim Kardashian, Marketing Genius?

When you think of Kim Kardashian, marketing might not be what comes to mind. But whether you love her or hate her, you’ve got to admit Kimmy knows marketing.