nostalgia marketing

Nostalgia Marketing: Using Childhood Memories to Sell

Nostalgia Marketing: Using Childhood Memories to Sell What do you feel when you see anything related to your childhood? Nostalgia is a powerful feeling capable of transporting us back to cherished moments from our past with a mere smell, sound, or image. It evokes a sense of sentimentality, tapping into our emotions that make us long for our younger days. …

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stanley cup craze

The Stanley Cup Craze: Is Viral the Way To Go?

The Stanley Cup Craze: Is Viral the Way To Go? Going viral on social media is seen as a golden ticket to success, and many small businesses produce content constantly, hoping someday one of those YouTube shorts, Instagram Reels or TikTok videos will bring them a massive influx of new clients and growth.  I can’t blame these businesses for thinking …

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what is brand loyalty

What Is Brand Loyalty and Why Your Small Business Needs Die-Hard Fans

What Is Brand Loyalty and Why Your Small Business Needs Die-Hard Fans Every business needs returning customers, but building loyalty goes beyond that: it’s the foundation for a business’s overall success and sustainability in today’s competitive landscape, especially for small companies. When people become fans of a brand, they form a bond with the business that makes them buy repeatedly …

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brand extensions

Brand Extensions: How They Can Make Or Break a Business

Brand Extensions: How They Can Make Or Break a Business When a company, whether big or small, settles down in their industry and achieves enough trust and recognition to be considered a well-established player in the market, sometimes the owners want to explore uncharted waters by doing a brand extension, that is, developing new complementary products to their existing ones …

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voice search optimization for small business

Voice Search Optimization for Small Businesses

Voice Search Optimization for Small Business Not so many years ago, the idea of talking to our phones to search for things online or to know the weather forecast was science fiction, but now it is our reality. The staggering improvements in voice search technology and its increasing popularity have led to the surge of Voice Search Optimization (VSO) and …

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influencer marketing

Influencer Marketing: the Good, the Bad, and the Ugly

Influencer Marketing: the Good, the Bad, and the Ugly Influencer marketing has experienced explosive growth during the last five years. It peaked during the Pandemic, but it’s still going strong. So much so that experts project marketers worldwide will spend a whopping $4.5 billion in 2023 on hiring influencers to promote and endorse their products.  In a world dominated by …

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Canadian small businesses

13 Canadian Small Businesses Grants and Loans

13 Canadian Small Businesses Grants and Loans Small businesses drive the Canadian economy forward. For context, by 2021, small businesses were employing 63.8% of the country’s total labour force (a whopping 10.3 million people), whereas big companies were employing 2.4 million people (15.1% of the active labour force.)  Small businesses’ role in the economic recovery post-pandemic and beyond doesn’t go …

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google ads

Are Google Ads Worth It for Small Businesses in 2024?

Are Google Ads Worth It for Small Businesses in 2024? If you use Google regularly, chances are you’ve seen ads at the top of the search results page. The Google Ads platform is the leading pay-per-click (PPC) digital advertiser and the source of most of Google’s annual revenue. Millions of companies of all sizes use Google Ads to appear among …

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misleading ads

Too Good to Be True: What We Can Learn From These 5 Misleading Ads

Too Good to Be True: What We Can Learn From These 5 Misleading Ads From over-the-top claims to misleading information, the advertising world isn’t a stranger to controversy. As technology and the internet have permeated our lives, and we have access to more screens, it’s virtually impossible to escape the myriad of ads brands use to fight for our attention …

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trisha paytas

Trisha Paytas and the Importance of Credibility in Business

Trisha Paytas and the Importance of Credibility in Business Your business and personal branding have a symbiotic relationship with your credibility: your branding supports your credibility and vice versa. This is why when one of them is affected by external factors, your business as a whole suffers. In cases when a business doesn’t rely heavily on the reputation of its …

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