What’s Answer Engine Optimization (AEO)? Breaking Down the Future of Search TL;DR: What is Answer Engine Optimization (AEO)? It’s official: Google and other search engines as we know them are dead, and they’re evolving and adapting to the digital landscape led by AI. The growing adoption of tools like ChatGPT or Perplexity has quickly spread to several areas of the …
The End of the Uncanny Valley: How Smart Brands Are Using AI Marketing TL;DR: The smartest brands aren’t using AI to replace marketers, they’re using it to make better marketing. Discover how leading companies are combining AI with human creativity to build stronger brands, create more engaging campaigns, and avoid the trap of generic AI slop. We’re going to end …
AI Marketing in 2026: Understanding the Uncanny Valley TL;DR: AI tools are transforming marketing production, but hyper-realistic visuals can backfire when they fall into the uncanny valley: The unsettling feeling people get from almost-human images. When that happens, audiences lose trust, engagement drops, and brand perception suffers. We wrapped up our AI slop blog, hinting at the fact that consumers …
AI Slop Blunders: How Bad AI Content Is Killing Brand Trust The ever-growing need of putting out content to not be forgotten by the algorithms made the surge of AI tools feel like a heaven-sent way to scale production and make marketing smarter, faster, and more efficient. However, the misuse (and overreliance) of these tools is flooding the internet with …
The Challenge of Balance AI and Ethics In Marketing Have you started to question what’s real and what’s not whenever you’re scrolling for content online? Yeah, me too. When I see something online, and my brain categorizes it as something made for humans and then I find out it’s AI, I think that we’re getting closer to the scenario depicted …
Inside K-pop Demon Hunters’ Unexpected Success Even if you’ve been living under a rock, I’m sure you’ve heard about Sony Pictures Animation’s K-pop Demon Hunters. When I watched the day of its release on Netflix (its global distributor and the owners of most of the film’s rights), influenced by one of my favourite girl groups Twice’s feature, I wouldn’t have …
Gap, Katseye, and Nostalgia’s Consonance It appears that 2025 is the year of denim’s ultimate resurgence and now is in again (I didn’t know it was out, but I digress). This new revival of denim, marked by Gen Z’s rescue of 90s and 2000s’ Y2K aesthetics and icons (think about Britney Spears, Christina Aguilera wearing low-rise jeans and Abercrombie’s booming …
American Eagle, Sydney Sweeney, and the Gamble On Audience Dissonance The Internet exploded when the clothing brand American Eagle dropped an ad in July 2025 featuring the actress Sydney Sweeney, in which they did a very questionable pun with the tagline “Sydney Sweeney has great jeans” and the phrases said by Sweeney in a whispery voice: “Genes are passed down …
Why Your Business Needs Enemy-Centric Marketing What feelings do you have when you come across the word “enemy”? Depending on the context, you may feel fear, anger, distrust or defensiveness. Nevertheless, you won’t be indifferent. In a crowded space, as it could be marketing against your competitors, standing out isn’t just about being liked; it’s about standing for something. That’s …
Parasocial Marketing The post-modern and post-pandemic society we live in is bombarded with content. The inception of the internet and, more recently, the surge of influencers and independently-produced content creation beyond legacy media, have shifted the way we interact with the world, brands and other people. So much so that the lines of real life and online reality, and content …
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