Marketing to Thrive in a High Cost of Living Scenario

Marketing to Thrive in a High Cost of Living Scenario

Marketing to Thrive in a High Cost of Living Scenario The high cost of living is a frequent topic of discussion and concern amongst Canadians, and for a good reason: the rising prices of basic items like food are making more people have to depend on food banks; the well-known housing crisis shows no signs of improving, putting more pressure …

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nostalgia marketing

Nostalgia Marketing: Using Childhood Memories to Sell

Nostalgia Marketing: Using Childhood Memories to Sell What do you feel when you see anything related to your childhood? Nostalgia is a powerful feeling capable of transporting us back to cherished moments from our past with a mere smell, sound, or image. It evokes a sense of sentimentality, tapping into our emotions that make us long for our younger days. …

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stanley cup craze

The Stanley Cup Craze: Is Viral the Way To Go?

The Stanley Cup Craze: Is Viral the Way To Go? Going viral on social media is seen as a golden ticket to success, and many small businesses produce content constantly, hoping someday one of those YouTube shorts, Instagram Reels or TikTok videos will bring them a massive influx of new clients and growth.  I can’t blame these businesses for thinking …

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Do Cold Email and Cold Calling Work

Do Cold Email and Cold Calling Work? No. Here’s Why.

Do Cold-Calling and Cold-Email Work? Absolutely Not.  Never trust someone’s marketing system if they aren’t using it themselves.  Every day I get emails from people who want to sell me some marketing system, or funnel, or software, so they send me a cold email.  That’s no exaggeration. I have 103 cold emails sitting in my spam folder and that’s just …

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voice search optimization for small business

Voice Search Optimization for Small Businesses

Voice Search Optimization for Small Business Not so many years ago, the idea of talking to our phones to search for things online or to know the weather forecast was science fiction, but now it is our reality. The staggering improvements in voice search technology and its increasing popularity have led to the surge of Voice Search Optimization (VSO) and …

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influencer marketing

Influencer Marketing: the Good, the Bad, and the Ugly

Influencer Marketing: the Good, the Bad, and the Ugly Influencer marketing has experienced explosive growth during the last five years. It peaked during the Pandemic, but it’s still going strong. So much so that experts project marketers worldwide will spend a whopping $4.5 billion in 2023 on hiring influencers to promote and endorse their products.  In a world dominated by …

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marketing metrics

3 Marketing Metrics Small Businesses Should be Tracking

3 Marketing Metrics Small Businesses Should Be Tracking What is your reaction when I say the word “metrics?” Do your eyes glaze over? Do you feel uneasy? Do you sit up a little straighter in your chair, excited to sharpen your pencil and get down to work? If you fall into the third category, you have my utmost respect, and …

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digital transformation - pink retro typewriter

3 Solutions for Companies Struggling with Digital Transformation

3 Solutions for Companies Struggling with Digital Transformation I joke sometimes that I wanted to be my own boss but ended up with Google as my boss. An enormous part of generating new leads for your business happens online. If the internet is the ocean, Google is the boat, the fishing line and increasingly, the fish. However, while we’re all …

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branded promotional items

25 Fresh Branded Swag Ideas Your Audience Will Love

25 Fresh Branded Swag Ideas Your Audience Will Love Branded promotional items are a great way to build brand awareness and loyalty. The challenge for businesses is to create swag that people will actually use and value, rather than giving it to their kid or stashing it in the junk drawer. To achieve this, swag needs to meet three criteria: …

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