What’s Answer Engine Optimization (AEO)? Breaking Down the Future of Search TL;DR: What is Answer Engine Optimization (AEO)? It’s official: Google and other search engines as we know them are dead, and they’re evolving and adapting to the digital landscape led by AI. The growing adoption of tools like ChatGPT or Perplexity has quickly spread to several areas of the …
AI Marketing in 2026: Understanding the Uncanny Valley TL;DR: AI tools are transforming marketing production, but hyper-realistic visuals can backfire when they fall into the uncanny valley: The unsettling feeling people get from almost-human images. When that happens, audiences lose trust, engagement drops, and brand perception suffers. We wrapped up our AI slop blog, hinting at the fact that consumers …
Inside K-pop Demon Hunters’ Unexpected Success Even if you’ve been living under a rock, I’m sure you’ve heard about Sony Pictures Animation’s K-pop Demon Hunters. When I watched the day of its release on Netflix (its global distributor and the owners of most of the film’s rights), influenced by one of my favourite girl groups Twice’s feature, I wouldn’t have …
Why Your Business Needs Enemy-Centric Marketing What feelings do you have when you come across the word “enemy”? Depending on the context, you may feel fear, anger, distrust or defensiveness. Nevertheless, you won’t be indifferent. In a crowded space, as it could be marketing against your competitors, standing out isn’t just about being liked; it’s about standing for something. That’s …
Parasocial Marketing The post-modern and post-pandemic society we live in is bombarded with content. The inception of the internet and, more recently, the surge of influencers and independently-produced content creation beyond legacy media, have shifted the way we interact with the world, brands and other people. So much so that the lines of real life and online reality, and content …
5 Ways to Tell if an Agency Is Bad for Small Business When finding a marketing agency for your small business, there’s no one-size-fits-all. Not all agencies understand how small businesses work, and often, they don’t understand that what they need in marketing isn’t the same as what bigger companies and corporations need. “How can I tell if an agency …
Marketing for Nonprofits If you lead a nonprofit organization, you probably know it still needs marketing. The good news is that creating a nonprofit marketing plan is no different from building one for a for-profit organization, but it must take into account that it should reach the organization’s goals without exhausting its limited resources. In that sense, it’s similar to …
Marketing to Thrive in a High Cost of Living Scenario The high cost of living is a frequent topic of discussion and concern amongst Canadians, and for a good reason: the rising prices of basic items like food are making more people have to depend on food banks; the well-known housing crisis shows no signs of improving, putting more pressure …
Nostalgia Marketing: Using Childhood Memories to Sell What do you feel when you see anything related to your childhood? Nostalgia is a powerful feeling capable of transporting us back to cherished moments from our past with a mere smell, sound, or image. It evokes a sense of sentimentality, tapping into our emotions that make us long for our younger days. …
The Stanley Cup Craze: Is Viral the Way To Go? Going viral on social media is seen as a golden ticket to success, and many small businesses produce content constantly, hoping someday one of those YouTube shorts, Instagram Reels or TikTok videos will bring them a massive influx of new clients and growth. I can’t blame these businesses for thinking …
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