3 Marketing Metrics Small Businesses Should Be Tracking What is your reaction when I say the word “metrics?” Do your eyes glaze over? Do you feel uneasy? Do you sit up a little straighter in your chair, excited to sharpen your pencil and get down to work? If you fall into the third category, you have my utmost respect, and …
3 Solutions for Companies Struggling with Digital Transformation I joke sometimes that I wanted to be my own boss but ended up with Google as my boss. An enormous part of generating new leads for your business happens online. If the internet is the ocean, Google is the boat, the fishing line and increasingly, the fish. However, while we’re all …
25 Fresh Branded Swag Ideas Your Audience Will Love Branded promotional items are a great way to build brand awareness and loyalty. The challenge for businesses is to create swag that people will actually use and value, rather than giving it to their kid or stashing it in the junk drawer. To achieve this, swag needs to meet three criteria: …
Three Small Business Niches That Can Benefit From Google Ads In 2023 In our first Google Ads article, I reviewed the current advertising costs on Google Ads and how the cost jump could make this platform less appealing for small businesses with a tight budget. However, I did mention some cases in which small business owners can give Google Ads …
Personal Brand vs. Business Brand We’re talking personal brand vs. business brand this week, and I’ve got a free brand planning tool for you below, so keep reading to get the download link. Why Does Personal Brand Matter? People want to feel like others “get” them. If you’re a small business owner, this means you will have an easier time …
Is Small Business Branding a Waste of Time? Often, owners approach small business marketing backwards. We consider a tactic, say Instagram, paid ads, or a webinar. We decide whether we want to use that tactic by figuring out how much it would cost to implement, how much time it would take and whether we feel like doing it. Almost every …
Looking for a way to recession-proof your business? I have 3 recommendations. I will explain precisely how you can accomplish these 3 steps without overtaxing
Black Friday Small Business Marketing Updated on November 18, 2022 It’s American Thanksgiving next week. If you think about it, it’s kind of weird how much Canadians know about American Thanksgiving. When I was a kid in the 80s, we actually did Thanksgiving crafts about pilgrims, which have absolutely nothing to do with Canadian Thanksgiving in October. Such is life …
Branding & Lead Generation Marketing This week we’re continuing our series on lead generation marketing. Lead generation marketing is dedicated to drawing members of your target audience into your business’s ecosystem by building a relationship with them and then encouraging them to become buyers. The three steps of lead generation marketing are: 1) Go where your people are; 2) Cultivate …
Copyright © 2023 Create That Communications
Web Design: Bridget Brown & The Create That Team
The code will open a text message with our number. It doesn't send until you confirm, Your regular SMS charges apply.
