small business marketing

3 Ways Small Business Marketing is Different

3 Ways Small Business Marketing is Different “A small business is not a little big business.” This adage comes from executive leadership coach John Welsh and I couldn’t agree more. Every small business owner knows on some level that small business marketing is different from big business marketing. Yet most marketing advice implies we should all be they mirroring what …

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lead generation marketing

Branding & Lead Generation Marketing

Branding & Lead Generation Marketing This week we’re continuing our series on lead generation marketing. Lead generation marketing is dedicated to drawing members of your target audience into your business’s ecosystem by building a relationship with them and then encouraging them to become buyers. The three steps of lead generation marketing are:  1) Go where your people are; 2) Cultivate …

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pride month marketing

The Problem with Pride Marketing

The Problem with Pride Marketing The problem with Pride marketing is some businesses are tying themselves to Pride in an obviously phony way. Some companies are clearly participating in slacktivism rather than drawing attention to an issue they care about.  For that reason, anyone who does an LGBTQ+-focused campaign risks associating themselves with cynical self-promotion. Rainbow-Washing? “Pinkwashing” has come to describe companies …

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improve website speed

How to Test & Improve Website Speed

How to Test & Improve Website Speed Making sure Google likes your website is just as important as making sure your clients like your website. That’s why it’s worth it for most small business owners to check and improve website speed. I’m going to teach you how today. Luckily what Google likes best is websites that have a good user …

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Calgary digital marketing branding and communications firm offices

How to Tell a Story in 10 Words or Less

How to Tell a Story in 10 Words or Less If you don’t have a lot of space to tell a story, that doesn’t mean you can’t sell with story. It means you don’t have a word to waste. The solution is to talk about your audience, not about yourself. Whether on a banner ad or a bus bench, there …

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Sell with storytelling

Sell with Storytelling: Real-World Examples

Sell with Storytelling: Real-World Examples I’ve been writing about copywriting, specifically how (and why!) to sell with storytelling. In the last Whole Team Habits, we talked about the neuroscience data that links telling a good story to brain activity that makes your dream clients want to buy from you, financial sponsors want to fund your project, and great employees to …

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sell by storytelling

How do you sell by storytelling?

How do you sell by storytelling? Copywriting advice is confusing. Use plain language! No cliches! Offer proof! Easy on the stats! Keep it simple! But tell a story! I completely understand why some business owners ask themselves, “How do you sell by storytelling?” because telling a story seems contrary to the advice to keep it simple. It would be near …

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digital marketing strategies

Five Digital Marketing Strategies for Small Businesses in 2022

Five Digital Marketing Strategies for Small Businesses in 2022 You may not have much time to think about tweaking and improving your digital marketing strategies. The last thing I ever want to do is add items to your to-do list. If you’re a small business owner, you already have a to-do list as long as your arm. I know this …

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marketing budget

How Should You Spend Your Marketing Budget?

How Should You Spend Your Marketing Budget? Often, marketing comes down to a question of budget. Yes, we all wish we could wave a magic wand and make our small business marketing budget infinite, but for most of us that isn’t realistic. (Side note, if you DO have an unlimited marketing budget, please call me) Like every other aspect of …

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3 Event Trends Post-Covid

3 Event Trends Post-Covid

It’s beginning to seem like the world is inching back to normal. (I hope?) And physical events are slowly coming back. In this blog, I talk about the 3 bigger event trends post-Covid.