my new ivory paper company planner, personal brand vs. business brand

Personal Brand vs. Business Brand

Personal Brand vs. Business Brand We’re talking personal brand vs. business brand this week, and I’ve got a free brand planning tool for you below, so keep reading to get the download link. Why Does Personal Brand Matter? People want to feel like others “get” them. If you’re a small business owner, this means you will have an easier time …

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Small business branding

Is Small Business Branding a Waste of Time?

Is Small Business Branding a Waste of Time? Often, owners approach small business marketing backwards. We consider a tactic, say Instagram, paid ads, or a webinar. We decide whether we want to use that tactic by figuring out how much it would cost to implement, how much time it would take and whether we feel like doing it. Almost every …

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recession-proof your business

Recession-Proof Your Business

Looking for a way to recession-proof your business? I have 3 recommendations. I will explain precisely how you can accomplish these 3 steps without overtaxing

small business marketing

Black Friday Small Business Marketing

Black Friday Small Business Marketing Updated on November 18, 2022 It’s American Thanksgiving next week. If you think about it, it’s kind of weird how much Canadians know about American Thanksgiving. When I was a kid in the 80s, we actually did Thanksgiving crafts about pilgrims, which have absolutely nothing to do with Canadian Thanksgiving in October. Such is life …

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lead generation marketing

Branding & Lead Generation Marketing

Branding & Lead Generation Marketing This week we’re continuing our series on lead generation marketing. Lead generation marketing is dedicated to drawing members of your target audience into your business’s ecosystem by building a relationship with them and then encouraging them to become buyers. The three steps of lead generation marketing are:  1) Go where your people are; 2) Cultivate …

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pride month marketing

The Problem with Pride Marketing

The Problem with Pride Marketing The problem with Pride marketing is some businesses are tying themselves to Pride in an obviously phony way. Some companies are clearly participating in slacktivism rather than drawing attention to an issue they care about.  For that reason, anyone who does an LGBTQ+-focused campaign risks associating themselves with cynical self-promotion. Rainbow-Washing? “Pinkwashing” has come to describe companies …

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improve website speed

How to Test & Improve Website Speed

How to Test & Improve Website Speed Making sure Google likes your website is just as important as making sure your clients like your website. That’s why it’s worth it for most small business owners to check and improve website speed. I’m going to teach you how today. Luckily what Google likes best is websites that have a good user …

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Calgary digital marketing branding and communications firm offices

How to Tell a Story in 10 Words or Less

How to Tell a Story in 10 Words or Less If you don’t have a lot of space to tell a story, that doesn’t mean you can’t sell with story. It means you don’t have a word to waste. The solution is to talk about your audience, not about yourself. Whether on a banner ad or a bus bench, there …

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Sell with storytelling

Sell with Storytelling: Real-World Examples

Sell with Storytelling: Real-World Examples I’ve been writing about copywriting, specifically how (and why!) to sell with storytelling. In the last Whole Team Habits, we talked about the neuroscience data that links telling a good story to brain activity that makes your dream clients want to buy from you, financial sponsors want to fund your project, and great employees to …

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sell by storytelling

How do you sell by storytelling?

How do you sell by storytelling? Copywriting advice is confusing. Use plain language! No cliches! Offer proof! Easy on the stats! Keep it simple! But tell a story! I completely understand why some business owners ask themselves, “How do you sell by storytelling?” because telling a story seems contrary to the advice to keep it simple. It would be near …

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