Are Google Ads Worth It for Small Businesses in 2023? If you use Google regularly, chances are you’ve seen ads at the top of the search results page. The Google Ads platform is the leading pay-per-click (PPC) digital advertiser and the source of most of Google’s annual revenue. Millions of companies of all sizes use Google Ads to appear among …
8 Old School Marketing Methods for 2023 Small Businesses My clients are making bank using old school marketing methods, including some that are older than I am. Today, we’re going to talk about them. See, I’m skeptical about the value of social media. Every social media platform is so crowded with businesses and flooded with content, standing out is nearly …
Kim Kardashian is a Marketing Genius: Part 2 Kim Kardashian and her family are a cultural phenomenon. Whether we like it or not, most of us know to some degree something about this family, or we’ve heard something about them recently, because they’re basically everywhere. Last year we talked about how when we think of Kim Kardashian, marketing might not …
The Master List: 50 Small Business Marketing Tactics I believe small business owners should be wary about relying on social media for marketing, so today I’m giving you 50 ideas for small business marketing tactics you can use instead. I see many agencies breathlessly describing what’s possible with social media instead of describing what is probable. The reality is, one …
Is LinkedIn Relevant in 2022? 3 Reasons I’m #LinkedOut If you’re a regular here, you know that I’m sceptical about the power of social media for marketing in 2022, at least for small business. First, I became disillusioned with Facebook. Now, I’m wondering: is LinkedIn relevant in 2022? I have growing doubts. I’m not saying to stop using LinkedIn. No, …
20 Tips for Small Business Video Marketing Last week we talked about 3 reasons to use small business video marketing. Now I want to share 20 tips for making better small business marketing videos. Also, one common tip you should 100% ignore. I’ll start with the most important pointer I learned in my 15 years of making television. READ THIS …
How to use video for small business Video. It’s not just for influencers anymore. Video for small business was a powerful, cost-effective tactic for cultivating audience interest long before small business owners started dancing on TikTok. The problem is these days, most of the advice on how to use video for small business marketing caters to people using TikTok, Instagram …
Lead Generation Marketing Lead generation marketing, sometimes called acquisition marketing, is catching the attention of people in your audience and location who would spend money on what you offer and cultivating a relationship with them, so they buy from you. Lead generation marketing is a three-step marketing method: 1) Go where your people are;2) Cultivate a relationship; and, 3) Share your value …
An Easy Way to Get More Google Reviews The answer to “how do I get more Google reviews” is simple. You ask. Okay, sure, there’s a little more to it than that. Not to worry, I have a proven review system that I’m about to share with you. I’ll also share how I took one of my clients from a …
How to Respond to a Bad Review How Do You Respond to a Bad Review? Reviews matter. I’ve touched on why before. A study by the Spiegel Research Institute shows basically everyone (95% of customers) reads online reviews to help make purchasing decisions. Good reviews can triple the chance someone is going to buy from you. Another study suggests 84% of …
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