Gap, Katseye, and Nostalgia’s Consonance It appears that 2025 is the year of denim’s ultimate resurgence and now is in again (I didn’t know it was out, but I digress). This new revival of denim, marked by Gen Z’s rescue of 90s and 2000s’ Y2K aesthetics and icons (think about Britney Spears, Christina Aguilera wearing low-rise jeans and Abercrombie’s booming …
American Eagle, Sydney Sweeney, and the Gamble On Audience Dissonance The Internet exploded when the clothing brand American Eagle dropped an ad in July 2025 featuring the actress Sydney Sweeney, in which they did a very questionable pun with the tagline “Sydney Sweeney has great jeans” and the phrases said by Sweeney in a whispery voice: “Genes are passed down …
How to Rank On ChatGPT: What Small Businesses Need to Know Last year, we discussed how small businesses now have to consider voice search optimization in addition to the regular SEO to make sure their business name appeared whenever potential clients were searching for a company like theirs, but little did we know that we had to start worrying about …
How AI Marketing Tools Can Boost Small Business The world of marketing is going through some significant changes thanks to AI. AI marketing tools adoption increased by 250% in 2023 alone and shows no signs of slowing down. Putting ethical positions aside, the rise of AI solutions in marketing can help professional marketers and small business owners who wear the …
Is Freebie Marketing Worth It for Small Businesses? Giving away free stuff in the hopes of gaining a returning customer down the line is one of the oldest marketing strategies. It has been around for over 100 years, with big names like Procter & Gamble and Coca-Cola among the first recorded businesses to use this method systematically since the 1880s, …
6 Small Business Marketing Trends to Keep On Your Radar in 2026 Marketing strategies are constantly evolving to adapt to changes in technology and consumer behaviour, so being stagnant isn’t an option. What is working now may backfire in the near future, and small business owners need to pay attention to the new digital marketing trends to pick what suits …
Are Google Ads Worth It for Small Businesses in 2026? If you use Google regularly, chances are you’ve seen ads at the top of the search results page. The Google Ads platform is the leading pay-per-click (PPC) digital advertiser and the source of most of Google’s annual revenue. Millions of companies of all sizes use Google Ads to appear among …
8 Old School Marketing Methods for 2026 Small Businesses My clients are making bank using old school marketing methods, including some that are older than I am. Today, we’re going to talk about them. See, I’m skeptical about the value of social media. Every social media platform is so crowded with businesses and flooded with content, standing out is nearly …
Kim Kardashian, Marketing Genius: Part 2 Updated in December, 2025 Kim Kardashian and her family are a cultural phenomenon. Whether we like it or not, most of us know to some degree something about this family, or we’ve heard something about them recently, because they’re basically everywhere. We first talked about how when we think of Kim Kardashian, marketing might …
The Master List: 50 Small Business Marketing Tactics I believe small business owners should be wary about relying on social media for marketing, so today I’m giving you 50 ideas for small business marketing tactics you can use instead. I see many agencies breathlessly describing what’s possible with social media instead of describing what is probable. The reality is, one …
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