digital marketing trends

5 Digital Marketing Trends to Keep On Your Radar in 2024

5 Digital Marketing Trends to Keep On Your Radar in 2024 Marketing strategies are constantly evolving to adapt to changes in technology and consumer behaviour, so being stagnant isn’t an option. What is working now may backfire in the near future, and small business owners need to pay attention to the new digital marketing trends to pick what suits their …

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google ads

Are Google Ads Worth It for Small Businesses in 2024?

Are Google Ads Worth It for Small Businesses in 2024? If you use Google regularly, chances are you’ve seen ads at the top of the search results page. The Google Ads platform is the leading pay-per-click (PPC) digital advertiser and the source of most of Google’s annual revenue. Millions of companies of all sizes use Google Ads to appear among …

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old school marketing

8 Old School Marketing Methods for 2024 Small Businesses

8 Old School Marketing Methods for 2024 Small Businesses My clients are making bank using old school marketing methods, including some that are older than I am. Today, we’re going to talk about them. See, I’m skeptical about the value of social media. Every social media platform is so crowded with businesses and flooded with content, standing out is nearly …

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kim kardashian marketing

Kim Kardashian is a Marketing Genius: Part 2

Kim Kardashian is a Marketing Genius: Part 2 Kim Kardashian and her family are a cultural phenomenon. Whether we like it or not, most of us know to some degree something about this family, or we’ve heard something about them recently, because they’re basically everywhere.  Last year we talked about how when we think of Kim Kardashian, marketing might not …

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small business marketing tactics

The Master List: 50 Small Business Marketing Tactics

The Master List: 50 Small Business Marketing Tactics I believe small business owners should be wary about relying on social media for marketing, so today I’m giving you 50 ideas for small business marketing tactics you can use instead. I see many agencies breathlessly describing what’s possible with social media instead of describing what is probable. The reality is, one …

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linkedin relevant in 2022

Is LinkedIn Relevant in 2024? 3 Reasons I’m #LinkedOut

Is LinkedIn Relevant in 2024? 3 Reasons I’m #LinkedOut If you’re a regular here, you know that I’m sceptical about the power of social media for marketing in 2024, at least for small business. First, I became disillusioned with Facebook. Now, I’m wondering: is LinkedIn relevant in 2024? I have growing doubts. I’m not saying to stop using LinkedIn. No, …

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small business video marketing

20 Tips for Small Business Video Marketing

20 Tips for Small Business Video Marketing Last week we talked about 3 reasons to use small business video marketing. Now I want to share 20 tips for making better small business marketing videos.  Also, one common tip you should 100% ignore. I’ll start with the most important pointer I learned in my 15 years of making television. READ THIS …

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video for small business

How to use video for small business

How to use video for small business Video. It’s not just for influencers anymore. Video for small business was a powerful, cost-effective tactic for cultivating audience interest long before small business owners started dancing on TikTok. The problem is these days, most of the advice on how to use video for small business marketing caters to people using TikTok, Instagram …

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lead generation marketing

Lead Generation Marketing

Lead Generation Marketing Lead generation marketing, sometimes called acquisition marketing, is catching the attention of people in your audience and location who would spend money on what you offer and cultivating a relationship with them, so they buy from you. Lead generation marketing is a three-step marketing method: 1) Go where your people are;2) Cultivate a relationship; and, 3) Share your value …

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Get more Google reviews

An Easy Way to Get More Google Reviews

An Easy Way to Get More Google Reviews The answer to “how do I get more Google reviews” is simple. You ask. Okay, sure, there’s a little more to it than that. Not to worry, I have a proven review system that I’m about to share with you. I’ll also share how I took one of my clients from a …

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