kim kardashian marketing

Kim Kardashian is a Marketing Genius: Part 2

Kim Kardashian is a Marketing Genius: Part 2 Kim Kardashian and her family are a cultural phenomenon. Whether we like it or not, most of us know to some degree something about this family, or we’ve heard something about them recently, because they’re basically everywhere.  Last year we talked about how when we think of Kim Kardashian, marketing might not …

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small business marketing tactics

The Master List: 50 Small Business Marketing Tactics

The Master List: 50 Small Business Marketing Tactics I believe small business owners should be wary about relying on social media for marketing, so today I’m giving you 50 ideas for small business marketing tactics you can use instead. I see many agencies breathlessly describing what’s possible with social media instead of describing what is probable. The reality is, one …

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linkedin relevant in 2022

Is LinkedIn Relevant in 2022? 3 Reasons I’m #LinkedOut

Is LinkedIn Relevant in 2022? 3 Reasons I’m #LinkedOut If you’re a regular here, you know that I’m sceptical about the power of social media for marketing in 2022, at least for small business. First, I became disillusioned with Facebook. Now, I’m wondering: is LinkedIn relevant in 2022? I have growing doubts. I’m not saying to stop using LinkedIn. No, …

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small business video marketing

20 Tips for Small Business Video Marketing

20 Tips for Small Business Video Marketing Last week we talked about 3 reasons to use small business video marketing. Now I want to share 20 tips for making better small business marketing videos.  Also, one common tip you should 100% ignore. I’ll start with the most important pointer I learned in my 15 years of making television. READ THIS …

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video for small business

How to use video for small business

How to use video for small business Video. It’s not just for influencers anymore. Video for small business was a powerful, cost-effective tactic for cultivating audience interest long before small business owners started dancing on TikTok. The problem is these days, most of the advice on how to use video for small business marketing caters to people using TikTok, Instagram …

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lead generation marketing

Lead Generation Marketing

Lead Generation Marketing Lead generation marketing, sometimes called acquisition marketing, is catching the attention of people in your audience and location who would spend money on what you offer and cultivating a relationship with them, so they buy from you. Lead generation marketing is a three-step marketing method: 1) Go where your people are;2) Cultivate a relationship; and, 3) Share your value …

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Get more Google reviews

An Easy Way to Get More Google Reviews

An Easy Way to Get More Google Reviews The answer to “how do I get more Google reviews” is simple. You ask. Okay, sure, there’s a little more to it than that. Not to worry, I have a proven review system that I’m about to share with you. I’ll also share how I took one of my clients from a …

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Small business marketing

3 Steps to Make Small Business Marketing Easier

3 Steps to Make Small Business Marketing Easier “I’d love to try that if I had time” I have heard this from so many owners, in regards to small business marketing ideas. Heck, I’ve said it myself. Balancing your marketing plan with your resources is a struggle many owners have, even if they have an in-house marketing employee. The problem …

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Trump's email Marketing

3 Reasons Trump’s Email Marketing Strategy Works

3 Reasons Trump’s Email Marketing Strategy Works Donald Trump’s email marketing strategy has been of interest to me since I first read about it for a couple of reasons. I sincerely believe a well-constructed email marketing program is one of the best ways a small business can bring in leads without a big budget. I’m always trying to learn more, …

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