How to Respond to a Bad Review How Do You Respond to a Bad Review? Reviews matter. I’ve touched on why before. A study by the Spiegel Research Institute shows basically everyone (95% of customers) reads online reviews to help make purchasing decisions. Good reviews can triple the chance someone is going to buy from you. Another study suggests 84% of …
3 Steps to Make Small Business Marketing Easier “I’d love to try that if I had time” I have heard this from so many owners, in regards to small business marketing ideas. Heck, I’ve said it myself. Balancing your marketing plan with your resources is a struggle many owners have, even if they have an in-house marketing employee. The problem …
3 Reasons Trump’s Email Marketing Strategy Works Donald Trump’s email marketing strategy has been of interest to me since I first read about it for a couple of reasons. I sincerely believe a well-constructed email marketing program is one of the best ways a small business can bring in leads without a big budget. I’m always trying to learn more, …
If you’ve noticed QR codes being used more, you’re right: QR codes are everywhere! In this blog, I share some tips to add QR codes to your marketing strategy.
When it comes to how to boost organic traffic, hard work pays off. In this blog, I tell you what I’ve recently learned with one of my clients.
When you think of Kim Kardashian, marketing might not be what comes to mind. But whether you love her or hate her, you’ve got to admit Kimmy knows marketing.
If you run a small business, you need Google My Business. This is quite a departure from how I feel about most online platforms.
Do small businesses need Facebook in 2021? No. Especially B2B organizations. There are ways you can use Facebook but it is not the “must-have” it once was.
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