Gap, Katseye, and Nostalgia’s Consonance It appears that 2025 is the year of denim’s ultimate resurgence and now is in again (I didn’t know it was out, but I digress). This new revival of denim, marked by Gen Z’s rescue of 90s and 2000s’ Y2K aesthetics and icons (think about Britney Spears, Christina Aguilera wearing low-rise jeans and Abercrombie’s booming …
American Eagle, Sydney Sweeney, and the Gamble On Audience Dissonance The Internet exploded when the clothing brand American Eagle dropped an ad in July 2025 featuring the actress Sydney Sweeney, in which they did a very questionable pun with the tagline “Sydney Sweeney has great jeans” and the phrases said by Sweeney in a whispery voice: “Genes are passed down …
Case Study: Inside the ColdplayGate Kiss Cam Scandal If you’ve been online recently, at least for a bit, then you know something about the couple having an affair caught on the Kiss Cam during a Coldplay concert in July. Coined as the “ColdplayGate”, the protagonists of this scandal, Andy Byron and Kristin Cabot, the former the CEO and the latter …
Latest Marketing News for Small Business There is a lot going on in the world of marketing right now. This week, Meta launched Threads, a potential Twitter replacement, Barbie is everywhere you look thanks to 60 years of consistent branding, and Canadians have a totally different take on researching their purchases than our American neighbours. Let’s get started! Start Threadin’ …
ChatGPT for Small Business: The Comprehensive Guide If you’re not big into technology, you’d be forgiven for still being a bit foggy on the whole ChatGPT thing. Lots of people are asking what is ChatGPT? And what about ChatGPT for Small Business? Keep reading because we’ve got you covered for everything AI chatbots-related. We’re also excited to share our recent …
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