TikTok for Small Business

What about TikTok for Small Business?

What about TikTok for Small Business? When it comes to digital marketing, there are few people more savvy than Ross Simmonds, the founder and CEO of Foundation Marketing. I subscribe to Ross’s newsletter because he’s amazing and I always learn something. I highly recommend you sign up too. (And he’s Canadian!) Ross shares my love of well-distributed content and 90s/2000s …

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linkedin relevant in 2022

Is LinkedIn Relevant in 2022? 3 Reasons I’m #LinkedOut

Is LinkedIn Relevant in 2022? 3 Reasons I’m #LinkedOut If you’re a regular here, you know that I’m sceptical about the power of social media for marketing in 2022, at least for small business. First, I became disillusioned with Facebook. Now, I’m wondering: is LinkedIn relevant in 2022? I have growing doubts. I’m not saying to stop using LinkedIn. No, …

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small business video marketing

20 Tips for Small Business Video Marketing

20 Tips for Small Business Video Marketing Last week we talked about 3 reasons to use small business video marketing. Now I want to share 20 tips for making better small business marketing videos.  Also, one common tip you should 100% ignore. I’ll start with the most important pointer I learned in my 15 years of making television. READ THIS …

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video for small business

How to use video for small business

How to use video for small business Video. It’s not just for influencers anymore. Video for small business was a powerful, cost-effective tactic for cultivating audience interest long before small business owners started dancing on TikTok. The problem is these days, most of the advice on how to use video for small business marketing caters to people using TikTok, Instagram …

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Steps to Improve Your LinkedIn Profile

5 Steps to Improve Your LinkedIn Profile in 2022

5 Steps to Improve Your LinkedIn Profile in 2022 I’m always a little surprised by the number of people who ask me for LinkedIn profile tips in 2022. LinkedIn wouldn’t make the cover of “50 Most Beautiful Social Media Platforms.” If there were a pageant for social media platforms, LinkedIn wouldn’t win. Nobody brags about being “LinkedIn Famous.” Yet it …

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how to boost organic traffic

How to boost organic traffic

When it comes to how to boost organic traffic, hard work pays off. In this blog, I tell you what I’ve recently learned with one of my clients.