Voice Search Optimization for Small Business Not so many years ago, the idea of talking to our phones to search for things online or to know the weather forecast was science fiction, but now it is our reality. The staggering improvements in voice search technology and its increasing popularity have led to the surge of Voice Search Optimization (VSO) and …
3 Outdated Email Marketing Practices (And What to Do Instead) Email marketing is almost as old as the internet but has evolved significantly over the years. However, some marketers and small businesses insist on applying strategies that used to be effective back in the 1990s when email as a marketing tool gained traction, but now are not only ineffective but …
Drag-and-Drop Website Builder vs. a Custom Site It has been a weird week for websites. I have been meaning to write about using a drag-and-drop website builder vs. a custom site for some time, and my experiences this week made now the time. I have a number of clients that encountered website troubles recently, including one that was hacked. Although …
WordPress vs. Website Builders If you’re asking yourself what to do about your small business website, WordPress vs. website builders, here are the pros and cons. I have written before about my enduring love of WordPress. It was not love at first sight; it was one of those on-and-off relationships where you eventually realize you were meant to be together …
Email marketing in 2022: Dos and Don’ts One of the best ways to explain why I love email marketing is to explain why I don’t love social media. The year was 2012. It cost about half as much to buy a house and we all had “Call Me Maybe” by Carly Rae Jepson stuck in our heads. It was also …
Email Marketing: new clients, no algorithm Email marketing is how I built my business. It is my biggest money maker because I make it my clients’ biggest money maker. I think the reason it’s been so successful for me is because I have a list of Dos and Don’ts for great email marketing results. Today I’m sharing the “dos.” For …
Have you been wondering, “what is email marketing?” You are in the right place. In this blog, I’ll tell you what it is and what it isn’t.
How Much Does a Small Business Website Cost We all want to know the price of the things we’re considering purchasing reasonably early in the decision-making process because the cost factors into our choice. If you’ve been asking yourself, “How much does a small business website cost?” you probably know how irritating it is to get a straight answer to …
A small business website needs to meet a specific criteria to be able to adapt as the business grows. In this blog, I share some of what I’ve learned building websites for my clients.
When people ask me for tips about sending emails to their audience, they usually mean what platform I use. I have used them all, but when given a choice, I use Mailchimp.
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