The Ultimate Guide to Defining Your Offer

A fillable PDF Guide to help make sales easier.

copywriting for small businesses
The Ultimate Guide to Defining Your offer

Defining your offer is vital, but it can be confusing.

If your marketing efforts aren’t working out  as you’d hoped, it may be a sign your audience doesn’t fully understand what they’re getting. This guide will help you define what exactly you’re selling and how make it irresistible to buyers.

We have created a method to help.

The “What-What-How-How” method makes what you give your audience into an irresistible product they can’t wait to buy.

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Create That Copy and Marketing Founder Bridget Brown

Your Marketing Guide

Bridget Brown is the owner of Create That Copy and Marketing and the creator of the Whole Team Marketing™ method. She has 20+ years of experience as a writer and communications professional.

Bridget’s time as a TV journalist in some of Canada’s most demanding newsrooms was her boot camp for capturing audience attention in a short period on a tight budget. She got her start in communications with the Red Cross when she travelled to Houston, Texas after Hurricane Katrina to work as a communications officer. The stakes were high for getting the message out clearly and persuasively.

Bridget became a small business owner in 2015 when she founded Create That Copy & Marketing, a full-service digital marketing agency for businesses with fewer than 50 employees. She is the fourth generation of her family to start a Canadian small business.

Bridget and her talented team offer marketing strategy and execution for small businesses including messaging, copywriting, web design, publicity & media, email list marketing, and pay-per-click advertising. communication, Bridget has a degree in communications, a diploma in broadcasting, a post-grad certificate in Digital Marketing, as well as a teaching certificate from Humber College in Toronto. She teaches and mentors other marketers in lead generation.

Get Your Ultimate Guide PDF

A helpful worksheet to help you define what you’re providing your audience..

If you have any questions about the guide, call or text us.

ultimate guide to defining your offer

Need help with your brand? Create That Copy & Marketing takes care of every single step.

Let us help.