Is Your Small Business Struggling? You May Need Hiring a Professional Marketer

In our last blog, we gave some context on how rising prices may lead small business owners to cut marketing out of their budget and the potential pitfalls that could result from that decision. We also discussed some strategies to help them keep their marketing up and running even with a tighter budget. 

However, there are some cases where owners can’t achieve any results from marketing on their own. If this sounds familiar and you feel you’ve hit a dead end in your solo marketing efforts but don’t know exactly why, these are the most common signs that you should bring in a professional marketer.

4 Signs It’s Time to Hire a Pro Marketer

1 – You Don’t Really Like Marketing

If you brainwash yourself into believing that you love working on your marketing strategy when, in reality, you’re not a fan of it, you’re never going to see the results you want. Normally, when we do things we don’t like, we end up doing the bare minimum, and that will translate into uninspired content and campaigns that won’t engage anyone, much less convert them into clients. 

Luckily, people who do marketing for a living like to put in the effort needed to make it work, and for many business owners, outsourcing this task can significantly reduce stress and anxiety. Knowing that a skilled professional is handling your marketing can provide you with peace of mind and allow you to enjoy running your business more. Moreover, it can lead to more effective and efficient marketing efforts.

2 – Your Sales Have Plateaued Or Are Decreasing

This sign may be obvious, but many small business owners keep spinning their wheels with their DIY marketing efforts, even though the sales needle isn’t going up. This is because non-marketers often lack perspective to identify what tactics are working or not and how to adjust their strategy. If your sales and customer acquisition have plateaued (or worse, have decreased) despite your best efforts, a professional marketer can identify what’s going wrong with your strategy and create new strategies to reignite growth.

3 – You’re Neglecting Other Critical Areas Of Your Small Business

If you’re spending too much time on marketing at the expense of other critical business functions, it’s a clear sign you need professional help. This statement is especially true for small business owners that often have to fulfill several roles to keep their endeavour afloat. 

By outsourcing marketing, you’ll be able to balance your workload and focus on other core activities when you are most needed, like strategic planning and product development, translating into better overall business management. Working with a professional marketer will also help you alleviate a lot of the stress of being an entrepreneur, knowing that all the tasks and duties related to promoting your business are taken care of.

4 – If Something Is Working, You Don’t Know What It Is 

If you’ve been in the marketing rabbit hole for a while, then you know about something called “metrics,” a.k.a. the necessary evil of marketing. I say this because metrics are a pain, and there are many who roll their eyes at them, but they’re absolutely essential to making sense of any marketing effort we make and to making informed decisions that will lead us to find what’s working and what’s not. 

Unfortunately, most non-marketers often overlook metrics and end up stuck when it comes to reviewing their marketing strategy to make the necessary changes or how to improve what’s giving results because they don’t know how (or don’t have the time) to analyze the numbers and graphics that see in the marketing platforms they’re working with. 

A professional marketer has the know-how of analytics that go beyond clicks and likes. They know how to discern what tactics are working and which ones aren’t. They can help you optimize your strategy and scale it to serve the needs of your business at any stage of growth. This will save you from more than a headache, time-wasting, and money and resources burned keeping up with a failing strategy. 

Bring In the Professionals

Whether you’re facing stagnant growth, feeling overwhelmed by marketing tasks, struggling with inconsistent results, unsure which efforts are working, or dreading the time you have to work in your marketing, a professional marketer can bring the expertise, strategic insight, and efficiency needed to give your business the push it needs to succeed: more effective marketing efforts, a stronger brand presence, and a competitive edge in your industry that can bring in the leads and sales you’re aiming for. 

And if you’re still unsure, that’s fair. As an agency focused on small businesses, we understand that timing and budget are restraining factors. Keep an eye on these signs, and when the time is right, invest in professional marketing to drive your business forward.