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Welcome to CT Insights

CT Insights is our weekly subscriber’s newsletter on small business marketing and branding. Every week, we’ve got the small business news you can use, to borrow a cliche from my past life as journalist. Whether that’s new research that can help you grow, or how to apply for the latest small business grants, our weekly newsletter will help you make …

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trisha paytas

Trisha Paytas and the Importance of Credibility in Business

Trisha Paytas and the Importance of Credibility in Business Your business and personal branding have a symbiotic relationship with your credibility: your branding supports your credibility and vice versa. This is why when one of them is affected by external factors, your business as a whole suffers. In cases when a business doesn’t rely heavily on the reputation of its …

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Canada digital adoption program

Canada Digital Adoption Program: New Small Business Grants

Canada Digital Adoption Program: New Small Business Grants Three Grants for Small Business Owners The government has some little-known and new small business grants that can put money in your pocket for things like tech upgrades, digital advertising, and more. We’ve rounded up a list of grants that will could help you. The Canada Digital Adoption Program You may have …

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Drag-and-Drop Website Builder vs. a Custom Site

Drag-and-Drop Website Builder vs. a Custom Site It has been a weird week for websites. I have been meaning to write about using a drag-and-drop website builder vs. a custom site for some time, and my experiences this week made now the time. I have a number of clients that encountered website troubles recently, including one that was hacked. Although …

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How to Define Your Offer

How to Define Your Offer & Make Sales Easier If your marketing efforts aren’t working out as you’d hoped, it may be a sign your audience needs to fully understand what they’re getting. This blog will tell you how to develop an offer, how to define what exactly you’re selling and make it irresistible to buyers.  An offer (sometimes called …

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kim kardashian marketing

Kim Kardashian is a Marketing Genius: Part 2

Kim Kardashian is a Marketing Genius: Part 2 Kim Kardashian and her family are a cultural phenomenon. Whether we like it or not, most of us know to some degree something about this family, or we’ve heard something about them recently, because they’re basically everywhere.  Last year we talked about how when we think of Kim Kardashian, marketing might not …

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small business marketing tactics

The Master List: 50 Small Business Marketing Tactics

The Master List: 50 Small Business Marketing Tactics I believe small business owners should be wary about relying on social media for marketing, so today I’m giving you 50 ideas for small business marketing tactics you can use instead. I see many agencies breathlessly describing what’s possible with social media instead of describing what is probable. The reality is, one …

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TikTok for Small Business

What about TikTok for Small Business?

What about TikTok for Small Business? When it comes to digital marketing, there are few people more savvy than Ross Simmonds, the founder and CEO of Foundation Marketing. I subscribe to Ross’s newsletter because he’s amazing and I always learn something. I highly recommend you sign up too. (And he’s Canadian!) Ross shares my love of well-distributed content and 90s/2000s …

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my new ivory paper company planner, personal brand vs. business brand

Personal Brand vs. Business Brand

Personal Brand vs. Business Brand We’re talking personal brand vs. business brand this week, and I’ve got a free brand planning tool for you below, so keep reading to get the download link. Why Does Personal Brand Matter? People want to feel like others “get” them. If you’re a small business owner, this means you will have an easier time …

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linkedin relevant in 2022

Is LinkedIn Relevant in 2022? 3 Reasons I’m #LinkedOut

Is LinkedIn Relevant in 2022? 3 Reasons I’m #LinkedOut If you’re a regular here, you know that I’m sceptical about the power of social media for marketing in 2022, at least for small business. First, I became disillusioned with Facebook. Now, I’m wondering: is LinkedIn relevant in 2022? I have growing doubts. I’m not saying to stop using LinkedIn. No, …

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