How to Make Your Small Business Stand Out This week we’re talking about how to make your small business stand out through niche marketing. Niche marketing is a strategy that involves tapping into a small and well-defined segment of a larger market, and tailoring your offer(s) to meet the needs and preferences of that segment. Why is focusing on a …
Choosing Stock Photos for Website Use Your visual brand is a fundamental component to your overall business brand. Recently I’ve been working on visual projects with a number of clients so I’ve been really immersed in photography and it got me thinking. When choosing photos for your website, what should you be looking for? Most small business owners don’t have …
International Women’s Day: Marketing or Meaningful? Believe it or not, I’m a woman who has a problem with International Women’s Day. I don’t like to, as my kids would say, “yuck someone’s yum,” so I don’t mention my distaste on the day. Let people celebrate! Of course I love celebrating women, and supporting women-owned small businesses. It’s not the sentiment …
Engagement: One Easy Way to Support Small Business There is one thing anyone can do that literally costs nothing but makes all the difference to support small business. And this same thing can help YOUR business if you only remind your contacts to do it. Throw them a like, a comment or share their social media posts. Support Small Business …
Too Good to Be True: What We Can Learn From These 5 Misleading Ads From over-the-top claims to misleading information, the advertising world isn’t a stranger to controversy. As technology and the internet have permeated our lives, and we have access to more screens, it’s virtually impossible to escape the myriad of ads brands use to fight for our attention …
8 Old School Marketing Methods for 2023 Small Businesses My clients are making bank using old school marketing methods, including some that are older than I am. Today, we’re going to talk about them. See, I’m skeptical about the value of social media. Every social media platform is so crowded with businesses and flooded with content, standing out is nearly …
ChatGPT for Small Business: The Comprehensive Guide If you’re not big into technology, you’d be forgiven for still being a bit foggy on the whole ChatGPT thing. Lots of people are asking what is ChatGPT? And what about ChatGPT for Small Business? Keep reading because we’ve got you covered for everything AI chatbots-related. We’re also excited to share our recent …
Trisha Paytas and the Importance of Credibility in Business Your business and personal branding have a symbiotic relationship with your credibility: your branding supports your credibility and vice versa. This is why when one of them is affected by external factors, your business as a whole suffers. In cases when a business doesn’t rely heavily on the reputation of its …
Canada Digital Adoption Program: New Small Business Grants Three Grants for Small Business Owners The government has some little-known and new small business grants that can put money in your pocket for things like tech upgrades, digital advertising, and more. We’ve rounded up a list of grants that will could help you. The Canada Digital Adoption Program You may have …
Copyright © 2023 Create That Communications
Web Design: Bridget Brown & The Create That Team
The code will open a text message with our number. It doesn't send until you confirm, Your regular SMS charges apply.
