nostalgia marketing

Nostalgia Marketing: Using Childhood Memories to Sell

Nostalgia Marketing: Using Childhood Memories to Sell What do you feel when you see anything related to your childhood? Nostalgia is a powerful feeling capable of transporting us back to cherished moments from our past with a mere smell, sound, or image. It evokes a sense of sentimentality, tapping into our emotions that make us long for our younger days. …

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stanley cup craze

The Stanley Cup Craze: Is Viral the Way To Go?

The Stanley Cup Craze: Is Viral the Way To Go? Going viral on social media is seen as a golden ticket to success, and many small businesses produce content constantly, hoping someday one of those YouTube shorts, Instagram Reels or TikTok videos will bring them a massive influx of new clients and growth.  I can’t blame these businesses for thinking …

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what is brand loyalty

What Is Brand Loyalty and Why Your Small Business Needs Die-Hard Fans

What Is Brand Loyalty and Why Your Small Business Needs Die-Hard Fans Every business needs returning customers, but building loyalty goes beyond that: it’s the foundation for a business’s overall success and sustainability in today’s competitive landscape, especially for small companies. When people become fans of a brand, they form a bond with the business that makes them buy repeatedly …

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brand extensions

Brand Extensions: How They Can Make Or Break a Business

Brand Extensions: How They Can Make Or Break a Business When a company, whether big or small, settles down in their industry and achieves enough trust and recognition to be considered a well-established player in the market, sometimes the owners want to explore uncharted waters by doing a brand extension, that is, developing new complementary products to their existing ones …

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Do Cold Email and Cold Calling Work

Do Cold Email and Cold Calling Work? No. Here’s Why.

Do Cold-Calling and Cold-Email Work? Absolutely Not.  Never trust someone’s marketing system if they aren’t using it themselves.  Every day I get emails from people who want to sell me some marketing system, or funnel, or software, so they send me a cold email.  That’s no exaggeration. I have 103 cold emails sitting in my spam folder and that’s just …

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voice search optimization for small business

Voice Search Optimization for Small Businesses

Voice Search Optimization for Small Business Not so many years ago, the idea of talking to our phones to search for things online or to know the weather forecast was science fiction, but now it is our reality. The staggering improvements in voice search technology and its increasing popularity have led to the surge of Voice Search Optimization (VSO) and …

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changing your business name

3 Tips for Rebranding: Changing your Business Name

3 Tips for Rebranding: Changing your Business Name I love names. I’m fascinated by human names, pet names, city names, building names, all kinds of names, including business names. I think about names a lot, which means I also think about what to name a business, and changing your business name. The only reason I haven’t written about changing your …

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digital marketing trends

5 Digital Marketing Trends to Keep On Your Radar in 2024

5 Digital Marketing Trends to Keep On Your Radar in 2024 Marketing strategies are constantly evolving to adapt to changes in technology and consumer behaviour, so being stagnant isn’t an option. What is working now may backfire in the near future, and small business owners need to pay attention to the new digital marketing trends to pick what suits their …

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The New Rules of Online Reviews in 2024

The New Rules of Online Reviews in 2024 Recently, the Journal of Marketing Research published a study about the effect of online reviews, and researchers have uncovered something surprising.  I’ll get to that in a second but first a little online review review. (heh) For the past ten-ish years, the prevailing wisdom was that basically everyone reads online reviews, and …

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email marketing

3 Outdated Email Marketing Practices (And What to Do Instead)

3 Outdated Email Marketing Practices (And What to Do Instead) Email marketing is almost as old as the internet but has evolved significantly over the years. However, some marketers and small businesses insist on applying strategies that used to be effective back in the 1990s when email as a marketing tool gained traction, but now are not only ineffective but …

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