Calgary digital marketing branding and communications firm offices

How to Tell a Story in 10 Words or Less

How to Tell a Story in 10 Words or Less If you don’t have a lot of space to tell a story, that doesn’t mean you can’t sell with story. It means you don’t have a word to waste. The solution is to talk about your audience, not about yourself. Whether on a banner ad or a bus bench, there …

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Sell with storytelling

Sell with Storytelling: Real-World Examples

Sell with Storytelling: Real-World Examples I’ve been writing about copywriting, specifically how (and why!) to sell with storytelling. In the last Whole Team Habits, we talked about the neuroscience data that links telling a good story to brain activity that makes your dream clients want to buy from you, financial sponsors want to fund your project, and great employees to …

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sell by storytelling

How do you sell by storytelling?

How do you sell by storytelling? Copywriting advice is confusing. Use plain language! No cliches! Offer proof! Easy on the stats! Keep it simple! But tell a story! I completely understand why some business owners ask themselves, “How do you sell by storytelling?” because telling a story seems contrary to the advice to keep it simple. It would be near …

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Small business marketing

3 Steps to Make Small Business Marketing Easier

3 Steps to Make Small Business Marketing Easier “I’d love to try that if I had time” I have heard this from so many owners, in regards to small business marketing ideas. Heck, I’ve said it myself. Balancing your marketing plan with your resources is a struggle many owners have, even if they have an in-house marketing employee. The problem …

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digital marketing strategies

Five Digital Marketing Strategies for Small Businesses in 2022

Five Digital Marketing Strategies for Small Businesses in 2022 You may not have much time to think about tweaking and improving your digital marketing strategies. The last thing I ever want to do is add items to your to-do list. If you’re a small business owner, you already have a to-do list as long as your arm. I know this …

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experienced copywriter

Why Hire an Experienced Copywriter?

You need words before you need any other aspect of marketing. So why don’t hire an experienced copywriter for that? Learn why having pro copywriting is key for your small business.

Steps to Improve Your LinkedIn Profile

5 Steps to Improve Your LinkedIn Profile in 2022

5 Steps to Improve Your LinkedIn Profile in 2022 I’m always a little surprised by the number of people who ask me for LinkedIn profile tips in 2022. LinkedIn wouldn’t make the cover of “50 Most Beautiful Social Media Platforms.” If there were a pageant for social media platforms, LinkedIn wouldn’t win. Nobody brags about being “LinkedIn Famous.” Yet it …

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small business website

How Much Does a Small Business Website Cost

How Much Does a Small Business Website Cost We all want to know the price of the things we’re considering purchasing reasonably early in the decision-making process because the cost factors into our choice. If you’ve been asking yourself, “How much does a small business website cost?” you probably know how irritating it is to get a straight answer to …

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Trump's email Marketing

3 Reasons Trump’s Email Marketing Strategy Works

3 Reasons Trump’s Email Marketing Strategy Works Donald Trump’s email marketing strategy has been of interest to me since I first read about it for a couple of reasons. I sincerely believe a well-constructed email marketing program is one of the best ways a small business can bring in leads without a big budget. I’m always trying to learn more, …

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