Drag-and-Drop Website Builder vs. a Custom Site It has been a weird week for websites. I have been meaning to write about using a drag-and-drop website builder vs. a custom site for some time, and my experiences this week made now the time. I have a number of clients that encountered website troubles recently, including one that was hacked. Although …
How to Define Your Offer & Make Sales Easier If your marketing efforts aren’t working out as you’d hoped, it may be a sign your audience needs to fully understand what they’re getting. This blog will tell you how to develop an offer, how to define what exactly you’re selling and make it irresistible to buyers. An offer (sometimes called …
Kim Kardashian is a Marketing Genius: Part 2 Kim Kardashian and her family are a cultural phenomenon. Whether we like it or not, most of us know to some degree something about this family, or we’ve heard something about them recently, because they’re basically everywhere. Last year we talked about how when we think of Kim Kardashian, marketing might not …
The Master List: 50 Small Business Marketing Tactics I believe small business owners should be wary about relying on social media for marketing, so today I’m giving you 50 ideas for small business marketing tactics you can use instead. I see many agencies breathlessly describing what’s possible with social media instead of describing what is probable. The reality is, one …
What about TikTok for Small Business? When it comes to digital marketing, there are few people more savvy than Ross Simmonds, the founder and CEO of Foundation Marketing. I subscribe to Ross’s newsletter because he’s amazing and I always learn something. I highly recommend you sign up too. (And he’s Canadian!) Ross shares my love of well-distributed content and 90s/2000s …
Personal Brand vs. Business Brand We’re talking personal brand vs. business brand this week, and I’ve got a free brand planning tool for you below, so keep reading to get the download link. Why Does Personal Brand Matter? People want to feel like others “get” them. If you’re a small business owner, this means you will have an easier time …
Is LinkedIn Relevant in 2022? 3 Reasons I’m #LinkedOut If you’re a regular here, you know that I’m sceptical about the power of social media for marketing in 2022, at least for small business. First, I became disillusioned with Facebook. Now, I’m wondering: is LinkedIn relevant in 2022? I have growing doubts. I’m not saying to stop using LinkedIn. No, …
The Ultimate Guide to Copywriting for Small Businesses Dominate the fundamentals of copywriting for small businesses with these tips and resources. Small businesses are often constrained by a tight marketing budget, especially in their early stages. This situation demands small business owners to use every marketing dollar wisely. We believe if owners are forced to choose a single marketing element …
8 Copywriting Tips that Make Your Life Easier Has someone ever asked you for a bio? Or maybe you had to create one for your website or social media page. Total pain, amirite? One of my copywriting tips for small business owners makes this the most straightforward assignment ever. The secret is, having key messages. Key messages are the facts …
It’s no wonder many small business owners are asking themselves, “Are AI copywriters worth it?” Small business owners inevitably have to write well.
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