The Problem with Pride Marketing The problem with Pride marketing is some businesses are tying themselves to Pride in an obviously phony way. Some companies are clearly participating in slacktivism rather than drawing attention to an issue they care about. For that reason, anyone who does an LGBTQ+-focused campaign risks associating themselves with cynical self-promotion. Rainbow-Washing? “Pinkwashing” has come to describe companies …
How to Test & Improve Website Speed Making sure Google likes your website is just as important as making sure your clients like your website. That’s why it’s worth it for most small business owners to check and improve website speed. I’m going to teach you how today. Luckily what Google likes best is websites that have a good user …
How to Tell a Story in 10 Words or Less If you don’t have a lot of space to tell a story, that doesn’t mean you can’t sell with story. It means you don’t have a word to waste. The solution is to talk about your audience, not about yourself. Whether on a banner ad or a bus bench, there …
Sell with Storytelling: Real-World Examples I’ve been writing about copywriting, specifically how (and why!) to sell with storytelling. In the last Whole Team Habits, we talked about the neuroscience data that links telling a good story to brain activity that makes your dream clients want to buy from you, financial sponsors want to fund your project, and great employees to …
How do you sell by storytelling? Copywriting advice is confusing. Use plain language! No cliches! Offer proof! Easy on the stats! Keep it simple! But tell a story! I completely understand why some business owners ask themselves, “How do you sell by storytelling?” because telling a story seems contrary to the advice to keep it simple. It would be near …
3 Steps to Make Small Business Marketing Easier “I’d love to try that if I had time” I have heard this from so many owners, in regards to small business marketing ideas. Heck, I’ve said it myself. Balancing your marketing plan with your resources is a struggle many owners have, even if they have an in-house marketing employee. The problem …
Five Digital Marketing Strategies for Small Businesses in 2022 You may not have much time to think about tweaking and improving your digital marketing strategies. The last thing I ever want to do is add items to your to-do list. If you’re a small business owner, you already have a to-do list as long as your arm. I know this …
You need words before you need any other aspect of marketing. So why don’t hire an experienced copywriter for that? Learn why having pro copywriting is key for your small business.
Have you been wondering, “what is email marketing?” You are in the right place. In this blog, I’ll tell you what it is and what it isn’t.
5 Steps to Improve Your LinkedIn Profile in 2023 I’m always a little surprised by the number of people who ask me for LinkedIn profile tips in 2023. LinkedIn wouldn’t make the cover of “50 Most Beautiful Social Media Platforms.” If there were a pageant for social media platforms, LinkedIn wouldn’t win. Nobody brags about being “LinkedIn Famous.” Yet it …
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