stock photos for website

Choosing Stock Photos for Website Use

Choosing Stock Photos for Website Use Your visual brand is a fundamental component to your overall business brand. Recently I’ve been working on visual projects with a number of clients so I’ve been really immersed in photography and it got me thinking. When choosing photos for your website, what should you be looking for? Most small business owners don’t have …

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international women's day

International Women’s Day: Marketing or Meaningful?

International Women’s Day: Marketing or Meaningful? Believe it or not, I’m a woman who has a problem with International Women’s Day. I don’t like to, as my kids would say,  “yuck someone’s yum,” so I don’t mention my distaste on the day. Let people celebrate! Of course I love celebrating women, and supporting women-owned small businesses. It’s not the sentiment …

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Bridget and her dad

What is Gratitude Marketing? 

When I saw a book entitled “Gratitude Marketing” I was immediately interested, and when I saw it was aimed at financial advisors, I couldn’t believe the coincidence it had with my dad.