These 3 things are non-negotiable to make social media work in 2024

These 3 things are non-negotiable to make social media work in 2024 I’ve had lots of good discussion this week about the merits of social media for small business after last week’s blog. Some people feel strongly that social media can work for small business. I’d agree with that. It can work. So can hiring a skywriter. I’m looking for …

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how to choose a stock photo

How To Pick Stock Photos Part 2

How to Pick Stock Photos, Part 2 How to pick stock photos is an issue every small business will come up against eventually, whether planning a website, a brochure, a PowerPoint presentation or a social media post. Visuals make a big difference in how our buyers receive our content. Many marketers cite statistics that say our brain remembers 65% more …

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stock photos for website

Choosing Stock Photos for Website Use

Choosing Stock Photos for Website Use Your visual brand is a fundamental component to your overall business brand. Recently I’ve been working on visual projects with a number of clients so I’ve been really immersed in photography and it got me thinking. When choosing photos for your website, what should you be looking for? Most small business owners don’t have …

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international women's day

International Women’s Day: Marketing or Meaningful?

International Women’s Day: Marketing or Meaningful? Believe it or not, I’m a woman who has a problem with International Women’s Day. I don’t like to, as my kids would say,  “yuck someone’s yum,” so I don’t mention my distaste on the day. Let people celebrate! Of course I love celebrating women, and supporting women-owned small businesses. It’s not the sentiment …

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Bridget and her dad

What is Gratitude Marketing? 

When I saw a book entitled “Gratitude Marketing” I was immediately interested, and when I saw it was aimed at financial advisors, I couldn’t believe the coincidence it had with my dad.